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ecommerce

3 eCommerce Strategies for Candy Brands this Valentine’s Day

Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...

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grocery

Hershey's Doug Straton on Playing Offense to Win in eCommerce

When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...

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ecommerce

Kraft Heinz’s VP of Global eCommerce Elizabeth Bennett on Strategies That Work

In the fourth episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hoffstetter (President of Profitero) chat with Kraft Heinz’s Vice President of Global eCommerce,...

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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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ecommerce

How Brands Can Capitalize on the ‘New Year, New Me’ Mentality in 2021

The start of a new year tends to ring in a symbolic new beginning. 

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