In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...
ecommerce
As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...
ecommerce
In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...
ecommerce
Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
social platforms
Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.