Your source for the best eCommerce insights for multichannel brands, presented by MikMak

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...

In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...

In today’s fast-paced digital age, the roles and responsibilities of brand marketers are constantly changing. But this evolution is perhaps even more pronounced during times of uncertainty, which we...

When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine.