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digital eCommerce strategy

Black Friday 2023: Insights into European Shopping Behavior and Trends

Black Friday has become a global shopping phenomenon, and in European countries like France, the United Kingdom, Germany, Spain, and Italy, consumers eagerly anticipate this annual shopping...

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digital eCommerce strategy

Parapharmacy Beauty and Health eCommerce: Unveiling Shopping Trends in France

In France, Parapharmacy products, encompassing non-prescription Health Care and Beauty items, have gained significant popularity. The convenience and accessibility of online shopping have made it...

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digital eCommerce strategy

Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...

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digital eCommerce strategy

How to Use QR Codes to Power Your Multichannel Marketing Strategy

QR codes are resurging. According to Statista, 89 million consumers used QR codes last year, which is 18 percent more than just two years prior. As QR codes become more popular, brands are using...

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digital eCommerce strategy

eCommerce Marketing Insights Reveal What’s Catching the Eye of Beauty Shoppers

Beauty eCommerce sales are soaring. According to eMarketer, Beauty eCommerce sales are expected to surpass $30 billion by 2026. The same report predicts Beauty eCommerce sales will make up nearly...

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