Your source for the best eCommerce insights for multichannel brands, presented by MikMak

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...

A recent eMarketer report showed that 31 percent of US adults will start holiday shopping before the end of October. With Halloween soon behind us, these early shopping trends are taking form. For...

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

After three weeks of industry forecasts for consumer demand this holiday season, it’s time to hear from the shoppers themselves. For the fourth week of Holiday Countdown, MikMak and Suzy bring to...