As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
social platforms
Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...
ecommerce
In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski,...
grocery
Spring has sprung. That means Easter is coming. Last year, with vaccinations just rolling out, most people spent their Easter celebrations socially distanced or indoors. The NRF estimates that 80...
omnichannel marketing
You’ve been hearing about it everywhere: Livestream shopping is the next big thing in online shopping. After all, what better way for a shopper to learn about a product than to see its value in...