Your source for the best eCommerce insights for multichannel brands, presented by MikMak

With viral product tutorials and rave reviews starting with ”TikTok made me buy it,” it was only a matter of time before the popular short-form video platform became an eCommerce rising star. In...

Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...

This past week was another record breaker for retailers like Amazon, Target, and Walmart. With Amazon Prime Day alone reporting to have surpassed its 2020 Cyber Monday with $11 billion in sales,...

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...