Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks. 

At MikMak, we’re often asked to share our point of view on the impact of retailer-specific data, such as product SKU inventory, purchase intent, and basket-level sales, on advertising and marketing...

Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...

Amazon, Target, and Walmart kicked off the holiday shopping season with their respective October retailer-driven shopping occasions last week. In a recent press release, Amazon shared that shoppers ...

According to Statista, the global expenditure on digital retail media advertising reached $114.4 billion in 2022. Projections indicate this figure will surge to over $176 billion by 2028.