Although we are only days into September, we’re 10 weeks away from Black Friday, and 12 weeks away from peak holiday shopping. This year, MikMak and our partners are joining together for a 12 week...
ecommerce
Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...
ecommerce
Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...
ecommerce
In the US, due to variations in laws and regulations around selling alcohol in different states, consumers have different levels of awareness for buying beer online. This presents unique...
ecommerce
Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...