Social commerce is an increasingly important strategy for brands to stay connected with consumers and ahead of shifting demands. Gen Z, a segment known for being digitally fluent, now has control of...
ecommerce
Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...
ecommerce
Walgreens Boots Alliance is the parent company of many brands and retailers in the pharmaceuticals and beauty sector. As such, the company has a unique perspective of what it means to provide a...
ecommerce
If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...
grocery
The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...