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ecommerce

How Brands Can Use Snapchat to Drive eCommerce

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...

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ecommerce

Centering on the Consumer to Stay Competitive with Walgreens Boots Alliance’s Kristof Neirynck

Walgreens Boots Alliance is the parent company of many brands and retailers in the pharmaceuticals and beauty sector. As such, the company has a unique perspective of what it means to provide a...

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ecommerce

Putting Data to Use: How to Close the Gap Between Insights, Actions, and Results

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

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grocery

Raising a Glass to Fourth of July’s Alcohol Shopping Season

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

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ecommerce

4 Ways Parents are Buying Online for (and with!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases. This was true...

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