Baby brands and vitamin brands have a lot in common. On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with...
ecommerce
eCommerce adoption and pet adoptions skyrocketed during the pandemic, resulting in 35 percent of pet-owning households adding a pet during this period. This created a happy challenge for retailers...
ecommerce
Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...
grocery
Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...
ecommerce
2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...