How do you build an eCommerce solution for a global company, especially when the needs and eCommerce maturity level for each country are different? In this episode of BRAVE COMMERCE, hosts Rachel...
grocery
When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...
ecommerce
If you’re planning alcohol campaigns around specific events—whether it’s the Super Bowl, the election, or New Year’s—you need to know that different types of alcohol sell better during different...
ecommerce
In the fourth episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hoffstetter (President of Profitero) chat with Kraft Heinz’s Vice President of Global eCommerce,...
ecommerce
Years ago, the customer journey was more linear and consumer behavior somewhat predictable.