As your consumers are browsing the internet, they’re constantly experiencing moments that are inspiring their next purchase. But not every company is great at using every medium available to them to...
ecommerce
Over the last decade, millennials shook up the retail industry and caused many brands to entirely rethink their eCommerce strategies. Today, millennials are in their 30s and 40s. In large part, they...
ecommerce
In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...
ecommerce
COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
ecommerce
Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...