Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Over the last decade, millennials shook up the retail industry and caused many brands to entirely rethink their eCommerce strategies. Today, millennials are in their 30s and 40s. In large part, they...

In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...

Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...

When we see products that remind us of fond memories from the past, we think back to simpler times and how easy things used to be. Maybe your mom used to cook Pillsbury crescent rolls when you were...