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ecommerce

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...

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ecommerce

4 eCommerce Marketing Tips to Strengthen Your Brands in the Cold & Flu Season

The CDC estimates that influenza was associated with 9 million illnesses in 2021-2022. Now, as flu and cold season is in full swing, consumers are on the lookout for Health and Wellness products....

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ecommerce

What Black Friday and Cyber Monday Revealed about Consumer Shopping Habits

Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...

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grocery

Key Findings from October 2022's Retailer Deal Days

This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...

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ecommerce

What Demographic Data Can Tell Brands About Reaching Home Care Product Consumers

Taking care of your home has become a higher priority for many people across the globe since the pandemic. Related to this trend, Home Care products have become an emerging category for eCommerce....

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