Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks.
digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...
grocery
Social commerce is rising quickly in Europe. According to Statista, social commerce revenue is expected to grow 68 percent in Europe by 2027.1 At the same time, a Strategy& study found online...
digital marketing
In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...
digital eCommerce strategy
Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.