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Brand x eComm Insights by MikMak

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Tag : grocery (7)

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery grocery

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery

By MikMak Marketing | grocery, digital eCommerce strategy
In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...
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How to Win at Online Grocery Marketing grocery

How to Win at Online Grocery Marketing

By MikMak Marketing | grocery, ecommerce
The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...
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There’s No Consumer Loyalty in Online Liquor Shopping (Yet) grocery

There’s No Consumer Loyalty in Online Liquor Shopping (Yet)

By Evan Duck | grocery, ecommerce
For many categories like beauty and grocery, consumers have a retailer of choice. There are places online they always shop, whether it is Sephora for beauty or Instacart for groceries. We’ve found...
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