Your source for the best eCommerce insights for multichannel brands, presented by MikMak

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...

The traditional marketing funnel might be dead, but here's how to adjust to the new one.

"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....