As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...
multichannel marketing
Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...
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multichannel marketing
October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...
ecommerce
Shopping lists come in many forms. For birthdays and holidays, there are gift lists. For households, there are grocery lists. For retailer-driven occasions like Prime Day, Back-to-School shopping,...
ecommerce
Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...