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The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

The Best eCommerce Insights for Multichannel Brands, Presented by MikMak
ecommerce

4 Mistakes to Avoid When Incorporating Facebook Advertising Into Your Multichannel Strategy

With more than 3 million active users, Facebook advertising is an effective way for brands to increase revenue and boost their consumer base via eCommerce. That’s why more and more brands like ...

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ecommerce

What Brands Need to Know About Post-Vaccine Back-to-School Shopping

Back-to-school shopping has always been an exciting occasion for parents and students. In fact, it’s the second biggest retail event of the year

However, returning to school this year is unlike in...

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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ecommerce

4 Ways Parents are Buying Online for (and with!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases. This was true...

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multichannel marketing

Why Your Attribution Data May Vary Across Channels

In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...

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