The best eCommerce insights for multichannel brands, presented by MikMak

MikMak Blog eComm Insights
omnichannel marketing

Close the Data Gap: How Omnichannel Insights Drive Smarter Decisions and Growth

In today's hyper-competitive eCommerce landscape, data is the key to unlocking growth and beating the competition. However, many brands experience fragmented data, left unable to fully understand...

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omnichannel marketing

How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments,...

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grocery

2024’s Back-to-School eCommerce Playbook: Trends in Grocery and Personal Care

While the summer heat might be in full force now, the familiar hustle of back-to-school is quickly approaching, and shopping takes center stage for many U.S. families. According to the National...

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omnichannel marketing

10 Reasons to Use a Where-to-Buy Solution on Your Brand’s Website

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

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omnichannel marketing

How to Drive Omnichannel Sales on Meta: Creative Best Practices

In today's fast-paced digital world, brand advertisers face the challenge of capturing consumers' attention and driving sales across multiple channels. According to a 2023 Nielsen study, campaigns...
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