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grocery

Top 2025 Marketing Tips for Grocery & Personal Care Brands

As 2025 approaches, Grocery and Personal Care brands are gearing up to meet the shifting consumer expectations we will see in the new year. Underscoring these changes, MikMak explained in our recent

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ecommerce

What Drives Beauty and Personal Care eCommerce in the U.S. and Europe

Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks

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grocery

2024’s Back-to-School eCommerce Playbook: Trends in Grocery and Personal Care

While the summer heat might be in full force now, the familiar hustle of back-to-school is quickly approaching, and shopping takes center stage for many U.S. families. According to the National...

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Beauty

Preparing for Mother’s Day Marketing in the UK: Insights for Multichannel Brands

Mother’s Day sales in the UK have surged in the last few years. Last year, retail sales jumped by 5.1 percent in March, compared to a 3.1 percent increase in March 2022. That uptick in sales is...

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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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