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product discovery

From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves

Bringing a new product to market is no ordinary feat, especially when that product is in a new category for your brand. As brands continue to recover from the pandemic’s supply chain disruptions,...

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grocery

From Screen to Table: Using Shoppable Recipes to Accelerate Food & Beverage Sales

Nowadays, people use the internet for all sorts of inspiration, especially when it comes to cooking.  In fact, a poll from the Daily Press reported that 97 percent of internet users have tried a...

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product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

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ecommerce

Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of...

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grocery

Staying on Shopping Lists and in Kitchens (ft. Kraft Heinz)

All shoppers have their favorite brands, and it’s a grocery brand’s dream to become a staple in the pantry or a part of tried and true recipes in the kitchen. So with countless options at the store...

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