The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...
social platforms
Social commerce is growing in Europe. Research and Markets expects Europe’s social commerce industry to climb 36 percent annually from 2022 to 2028. Over that same period, social commerce gross...
ecommerce
With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...
social platforms
Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...
omnichannel marketing
You’ve been hearing about it everywhere: Livestream shopping is the next big thing in online shopping. After all, what better way for a shopper to learn about a product than to see its value in...