Online sales of Pet Care products are continuing to grow. According to Statista, eCommerce revenue in the U.S. Pet Supplies market is projected to reach $27.51 billion in 2025, up from $22.53 billion in 2023. As consumers increasingly turn to digital channels to shop for pet food, grooming items, and wellness products, Pet Care brands must meet them where they are with strong digital strategies. MikMak’s commerce enablement platform offers insights from the brands we work with to show how shoppers engage with media and choose retailers in this category, giving brands the tools to optimize performance across every touchpoint. Here are the trends we are seeing with Pet Care shoppers now:
Meta drives the most US Pet Care traffic; Google is most likely to convert
Meta is the leading driver of traffic for Pet Care brands, accounting for 69.0 percent of all clicks to commerce enablement experiences. This represents more than two-thirds of total traffic across media platforms. DV360 comes in second with 16.4 percent, followed by Google with 9.9 percent. These figures highlight the dominant role of social platforms in discovery and engagement for the category.
While Meta delivers the most traffic, Google is the most effective when it comes to likelihood to convert. When looking at Purchase Intent Rate, a metric MikMak uses to measure the rate shoppers click through to a checkout option, Google outperforms all other media platforms at 16.9 percent. Meta follows with a Purchase Intent Rate of 10.6 percent, while DV360 delivers 3.9 percent. Brands should consider how to use commerce enablement tools to optimize both reach and conversion across their media mix.
Amazon is the top retailer preference for online Pet Care shoppers
Regarding where shoppers prefer to check out, Amazon is the clear leader, capturing 42.6 percent of Purchase Intent Clicks for Pet Care brands. Walmart follows with 23.2 percent, and Target comes in third with 19.4 percent. Specialty retailers Chewy (7.9 percent) and PetSmart (7.0 percent) round out the top five. With shoppers spreading their loyalty across mass and specialty retailers, partnering with a commerce enablement platform like MikMak is essential to ensure seamless availability and a smooth path to purchase.
Pet Care brands can optimize their marketing efforts through commerce enablement and staying close to the data
One leading Pet Care brand used MikMak Insights to identify top-performing platforms for a key product line.
Drive sales for your Pet Care brand with commerce enablement from MikMak
MikMak helps Pet Care brands meet rising digital demand by making products available wherever consumers browse and buy. MikMak Commerce powers a seamless path to checkout from any in-stock retailer across your media mix, including social, search, retail media, CTV, brand websites, display, QR codes, and more. MikMak Insights delivers multichannel commerce analytics that provide a full picture of what drives performance and how consumers shop online, enabling brands to adapt faster and make smarter decisions.
To learn more about how your brand can partner with MikMak and see results, schedule a demo today.
