As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
ecommerce
We are about halfway through National Hispanic Heritage Month, which extends through October 15th. Aligning with this celebratory time, we took a closer look at one of eCommerce’s fastest-growing...
ecommerce
Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...