While the summer heat might be in full force now, the familiar hustle of back-to-school is quickly approaching, and shopping takes center stage for many U.S. families. According to the National...
omnichannel marketing
Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...
omnichannel marketing
In today's fast-paced digital world, brand advertisers face the challenge of capturing consumers' attention and driving sales across multiple channels. According to a 2023 Nielsen study, campaigns...
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ecommerce
Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July,...
ecommerce
With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...