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CPG
Sabra drove higher purchase intent than competitors and improved media efficiency
Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.
Success stories from leading brands
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FOOD AND BEVERAGE
KraftHeinz uses Data from MikMak to improve the consumer experience and create new value opportunities for the brand
Improve Marketing Effectiveness
CONSUMER PACKAGED GOODS
BIC UK leveraged MikMak Insights to create stronger audiences and drove improved performance and ROAS.
Improve Marketing Effectiveness
HEALTH AND WELLNESS
DELSYM upgraded to MikMak 3.0 and saw significant increase in purchase intent
Improve Marketing Effectiveness
ALCOHOL
Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.
Improve Marketing Effectiveness
INFANT CARE
Reckitt Infant Care transitioned to MikMak 3.0 to increase shopper traffic and conversions at all stages of the customer journey
Improve Marketing Effectiveness
PERSONAL CARE
Dude Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally
Improve Marketing Effectiveness
ALCOHOL
After leveraging MikMak Commerce for Brand Website, Remy Martin UK expanded to Media and created halo effect on brand website attributable sales
Improve Marketing Effectiveness
PERSONAL CARE
Biocodex increased purchase intent and gained valuable insights into their consumers’ product and retailer preferences with MikMak
Make Your Products Discoverable
PERSONAL CARE
Bioderma Turkey onboarded and implemented MikMak Commerce for Brand.com in one week
Improve Marketing Effectiveness
HOUSEHOLD PRODUCTS
The VELCRO® Brand launched a back-to-school campaign leveraging updated creative and optimized toward Add-to-Cart with conversion campaign objectives to increase purchase intent and sales.
Improve Marketing Effectiveness
PERSONAL CARE
Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries.
Make Your Products Discoverable
HEALTH AND WELLNESS
Hello Cake drove category-leading Purchase Intent Rates by working with MikMak to optimize campaigns for conversion.
Improve Marketing Effectiveness
HEALTH AND WELLNESS
Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok.
Make Your Products Discoverable
Two customers share how they use MikMak to make collaborative data-driven decisions
Improve Marketing Effectiveness
HOUSEHOLD PRODUCTS
OxiClean drove category-leading purchase intent by leveraging MikMak on a YouTube Video for Action* activation during the key cold and flu season.
Improve Marketing Effectiveness
PERSONAL CARE
Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.
Improve Marketing Effectiveness
ALCOHOL
Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix.
Improve Marketing Effectiveness
PERSONAL CARE
Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive
Make Your Products Discoverable
ALCOHOL
AriZona SunRise increased purchase intent and collected valuable first-party shopper data
Make Your Products Discoverable
BEAUTY
BodyMark by BIC increases consumer engagement and sales by using MikMak Insights
Improve Marketing Effectiveness
PERSONAL CARE
Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce
Collect First-Party Audience Data
BEAUTY
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
Improve Marketing Effectiveness
FOOD AND BEVERAGE
Sabra drove higher purchase intent than competitors and improved media efficiency
Improve marketing effectiveness
PERSONAL CARE
Olly saves market share by enabling multi-retailer, omnichannel checkout options
Save Time and Money
BEAUTY
COVERGIRL increased sales and gained valuable first-party data insights
Improve marketing effectiveness
FOOD AND BEVERAGE
A cheese brand gained market share by only driving consumers to in-stock product, preventing loss to competitors.
Make Your Products Discoverable
ALCOHOL
A leading Spirits Brand increased purchase intent using MikMak-powered audience segments in just one day.
Collect First-Party Audience Data
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel."
