Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.
Background
Aperol UK launched with MikMak in Spring 2024 with their first campaign ‘Start with a Spritz’. It was a multi-retailer campaign across multiple channels including social, video, and email.
Challenge
Aperol UK didn’t have historic performance data with MikMak to use in the planning of their marketing campaigns. They had no way to know what variables would be preferred by their consumers.
Solution
The MikMak Insights platform offers near-real-time data that the Aperol UK team was able to leverage to optimize their campaigns and gain a competitive advantage. Thanks to the superior granularity of the data provided by MikMak they were able to understand several factors influencing the success of their campaigns including platform, ad format, creative content, and retailer preferences.
Aperol UK optimized their media spend to push the highest performers resulting in a 3.7x increase in Purchase Intent.
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