Personal Care

Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.

Improve Marketing Effectiveness

Download PDF

Back to Case Study Home

526%

Lift in Purchase Intent Rate when driving to MikMak compared to a brand.com PDP

Higher Purchase Intent Rate than the category benchmark for search

Background

Aveeno™ was interested in understanding the effectiveness of driving traffic directly to their product detail page vs driving to a MikMak Commerce experience, so they set up four paid search campaigns for the same product(s), to test the results out side-by-side.

Challenge

Show the value in driving to MikMak Commerce over navigating shoppers directly to a brand.com PDP.

Solution

Aveeno™ created parallel campaigns for two separate moisturizer products through Google Search. Each campaign had the exact same ad copy and keywords and featured a 50/50 split of linking to a brand.com PDP and MikMak Commerce. Aveeno™ ran the campaigns for 4-weeks then analyzed the results.

At the end of the 4-weeks, Aveeno™ saw that campaigns driving to MikMak had a 526% greater Purchase Intent Rate than those driving to the brand.com PDP. With 1 in 5 search ads resulting in shoppers clicking through to a retailer with purchase intent, the value of providing a multi-retailer omnichannel check-out option through MikMak was clear.

Schedule a Demo

More success stories from leading brands just like you

Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce

COVERGIRL increased sales and gained valuable first-party data insights

Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries.

Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix

1/8

Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.

Background

Challenge

Solution

More success stories from leading brands just like you

Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce

COVERGIRL increased sales and gained valuable first-party data insights

Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries.

Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights

Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive

Sabra drove higher purchase intent than competitors and improved media efficiency

Olly saves market share by enabling multi-retailer, omnichannel checkout options for products

Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix

Get the must-have eCommerce Brand Insights newsletter biweekly to your inbox