MikMak x DELSYM

Health & Wellness

DELSYM upgraded to MikMak 3.0 and saw significant increase in purchase intent

Improve Marketing Effectiveness

Download PDF

Back to Case Study Home

1.3x

Higher Purchase Intent Rate after upgrading

1.5x

Higher Purchase Intent Rate than the Health Category Benchmark over the last 6 months

30%

Of Total Purchase Intent Clicks YTD from the 3.0 integration after only 2 months

Background

DELSYM had previously been integrated with MikMak 2.0 on their brand website. After MikMak made two acquisitions, significant product advancements, and announced their new MikMak 3.0 offering, DELSYM chose to upgrade.

Challenge

Aperol UK didn’t have historic performance data with MikMak to use in the planning of their marketing campaigns. They had no way to know what variables would be preferred by their consumers.

“Since upgrading to MikMak 3.0, shoppers on our brand websites have been able to enter the purchase funnel from more areas on our website - including our home page, category pages, and individual PDPs. This change has increased convenience for our consumers, and we’ve experienced an increase in Purchase Intent and Sales.“

Carolyn Nephew

Director, Full Funnel Consumer Engagement

Solution

DELSYM launched their 3.0 brand website integration on July 26th. Over the first 2 months of being live on 3.0, they saw a significant increase in performance.

After upgrading, they drove a 1.3x higher Purchase Intent Rate overall and a 1.5x higher Purchase Intent Rate than the health category benchmark. During this 8-week period, they captured 30% of the year’s total Purchase Intent Clicks.

Schedule a Demo

More success stories from leading brands just like you

Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok.

Hello Cake drove category-leading Purchase Intent Rates by working with MikMak to optimize campaigns for conversion

Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.

Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries

Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix.

AriZona SunRise increased purchase intent and collected valuable first-party shopper data

1/6