Olly is looking to protect market share by enabling shoppers interested in out-of-stock products the ability to purchase these items from other retailers, through their website, all while retaining first-party shopper data.

Olly integrated MikMak Commerce Discover for Brand.com onto their website, allowing them to facilitate the sale of out-of-stock products on their website through third-party retailers. When shoppers come across an out- of-stock product, instead of an “add to cart” button they will see a “where to buy” button that loads MikMak Commerce Discover showing online and in-store purchase options based on the shopper’s geo-location.

This also allows Olly to capture first-party data on the shoppers interacting with out-of-stock products, providing Olly with valuable insights into the performance of enabling sales on out-of-stock items and the shopping preferences of their consumers.