A leading Spirits Brand increased purchase intent using MikMak-powered audience segments in just one day.

The campaign hit a saturation point after ten days, with declines in conversions and purchase intent rate.
The brand did not have a way to scale the reach of the campaign while also maximizing purchase intent.

Knowing a solution was needed immediately, we worked with the brand to implement lookalike audiences from users who had shown high purchase intent from previous campaigns flighted through MikMak.