Springtime sees the most in-market eCommerce traffic for Home Appliances in the U.S.
Top Months for Online Home Appliance Traffic in the U.S.,
by Purchase Intent Clicks
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In this report, we will examine the trends of four major markets for Home Appliance eCommerce: the U.S., the U.K., France, and Germany. Using data collected from The MikMak Shopping Index, we can discover new insights about the ways consumers are shopping and what brands should prepare for in the future.
According to 360iResearch, the eCommerce Home Appliances Market size was estimated at USD 70.88 billion in 2023 and is expected to reach USD 79.10 billion in 2024, and is expected to grow to USD 157.51 billion by 2030.
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1
Home Appliance eCommerce in the U.S.
Springtime sees the most in-market eCommerce traffic for Home Appliances in the U.S.
Top Months for Online Home Appliance Traffic in the U.S.,
by Purchase Intent Clicks
So far in 2024, the MikMak Shopping Index has revealed that most of the peak dates for Home Appliance eCommerce have happened in the spring, with March 1st, as well as the four days during the weekend of Friday, April 25th to Monday, April 29th being the highest peaks.
Monday is the most popular day U.S. consumers shop online for Home Appliances
Top Days of the Week for Home Appliance Traffic in the U.S.,
by Purchase Intent Clicks
Top Days of the Week for Home Appliance Traffic in the U.S.,
by Purchase Intent Clicks
Top 10 Home Appliance Products in the U.S.
by Purchase Intent Clicks
2
Home Appliance eCommerce in the UK
April, July, and November are among the most popular months for Home Appliance eCommerce in the UK
Top Months for Online Home Appliance Traffic in U.K,
by Purchase Intent Clicks
In November specifically, there is a clear peak for Home Appliance eCommerce traffic on Black Friday, as well as Cyber Monday, which has become a major part of the annual mega-sale weekend across the UK. The top 5 peak days in 2024 so far include, 9 January, 19 February, 21 March, 1 April (Easter Monday), and 4 April.
Monday is the most popular day to shop for Home Appliance brands in the UK online
Top Days of the Week for Home Appliance Traffic in the UK,
by Purchase Intent Clicks
AO is the top retailer for UK Home Appliance brands
Top Retailers for Home Appliance in the UK,
by Purchase Intent Clicks
Top 10 Home Appliance Products in the UK
by Purchase Intent Clicks
3
Home Appliance eCommerce in France
November is the top month for Home Appliance eCommerce in France
Top Months for Online Home Appliance Traffic in France,
by Purchase Intent Clicks
When looking at peak dates, Black Friday (26 November) and during the week preceding Black Friday saw especially high Purchase Intent Clicks in France. Meanwhile, the top five peak days in 2024 include, so far, 10 January (during Winter Sales in France), 21 April, 2 May, 22 May, and 26 June (official launch date of the Summer Sales in France).
Sunday is the most popular day to shop for Home Appliance brands in France online
Top Days of the Week for Home Appliance Traffic in France,
by Purchase Intent Clicks
Boulanger is the top retailer for French Home Appliance brands
Top Retailers for Home Appliance in France,
by Purchase Intent Clicks
Top 10 Home Appliance Products in France
by Purchase Intent Clicks
4
Home Appliance eCommerce in Germany
July drives the most in-market traffic for Home Appliance eCommerce in Germany
Top Months for Online Home Appliance Traffic in Germany,
by Purchase Intent Clicks
When looking at the key Purchase Intent peaks for Home Appliances, there was a high peak of Purchase Intent Clicks on Black Friday (26 November), and during the week preceding Black Friday. The top 5 peak days in 2024 consist, so far, from 16 to 23 June.
In Germany, Sunday is the most popular day to shop for Home Appliance brands
Top Days of the Week for Home Appliance Traffic in Germany,
by Purchase Intent Clicks
Amazon is the top retailer for German
Home Appliance brands
Top Retailers for Home Appliance in Germany,
by Purchase Intent Clicks
Top 10 Home Appliance Products in Germany
by Purchase Intent Clicks
5
Make Products Discoverable
For any brand, it is important that across all media and brand websites, shoppers can find and buy your Home Appliance products faster, in-store and online.
Knowing the trends across markets can help your brand reach consumers across the globe.
Top Months for Online Home Appliance Traffic in Germany,
by Purchase Intent Clicks
MikMak offers one easy-to-use global platform that automatically enables consistent reporting and fast decision-making across the entire organization. With the MikMak Platform, brands can also leverage direct integrations with third-party Product Information Management (PIM) platforms including Salsify and Syndigo; as well as Data Visualization Platforms and Data Lakes like Tableau and Google Data Studio.
We're here to help. MikMak helps multichannel brands gain deeper consumer insights to grow and protect market share. Contact us at marketing@mikmak.com!
Be sure to bookmark this PDF so you can access the link whenever you need it:
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