Based on data from the MikMak Shopping Index, shoppers are predicted to be budget-conscious in 2024. Additionally, there will be an emphasis on first-party data, due to data privacy changes, and the rise of retail media may present challenges to brands.
 
Is your brand going into 2024 knowing the latest trends? Accelerate sales and beat the competition with exclusive insights from MikMak to help your brand strategize for the new year. 

According to the MikMak Shopping Index, European shoppers are predicted to be budget-conscious in 2024. How can your brand stay at the top of their shopping list?

Knowing the latest shopping trends will help you optimize your brand’s digital strategies to accelerate sales and gain market share. Check exclusive insights from MikMak.