MikMak in the News

TikTok ad spend resumes—but brands are hesitant after shutdown

Advertising traffic creeps back up as app tries to reawaken its spark with creators and marketers

‘Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok

Live data from ecommerce insights platform MikMak suggests that, at least among its own customer base, 7% of paid media traffic is currently coming from TikTok – back up to pre-shutdown levels, but nowhere near the 2024 average of 25% to 30%.

TikTok Ad Performance Dips Following 14-Hour Shut Down

Additional figures from ecommerce and analytics platform MikMak, which works with 2,000 brands and has a view into $3 billion of digital U.S. ad spend, shows paid media on TikTok plummeted to zero during the platform’s brief shutdown. While ad spend is gradually returning to the app, some brands are shifting their advertising dollars to Google and Pinterest.

Retail 2025: 10 Trends Shaping the Retail Media Market

We anticipate 2025 to be a year of evolution and maturity for retail media, supported by advances in AI (artificial intelligence), strategic partnerships and newer ad formats—including in physical stores. In this research report, dive into 10 trends that will shape the global retail media market in 2025, spanning innovation and technology, market shifts, and data and measurement.

Advertisers increase spend on Google, Pinterest amid TikTok shutdown and Meta’s content moderation makeover

Google, YouTube, and Pinterest’s shares of US paid media traffic increased between Q4 2024 and January 20, 2025, while TikTok and Meta’s declined, according to analytics provider MikMak, which analyzed real-time commerce data from 2,000 brand customers and adjusted it for seasonality. (MikMak is an EMARKETER KPI data partner.)

TikTok Ads Hit Stop Then Play with Swift Comeback After Trump's Executive Order

On the other hand, eCommerce platforms like MikMak, reported a drop in TikTok traffic throughout the week, while traffic surged on platforms like YouTube, Pinterest, and Snap. Rachel Tipograph, CEO of MikMak, highlighted brands’ growing interest in social commerce on Pinterest as an alternative.

TikTok ad campaigns resume in US as app comes back online—what advertisers should know

On Saturday night, advertisers with access to the TikTok Ad Manager were watching as the lights went out on campaigns, a moment that MikMak could track in real time. The e-commerce platform saw traffic coming from ads on TikTok rapidly drop to zero on Saturday night, Tipograph told Ad Age. In fact, traffic was dropping all week from TikTok, while traffic rose on Google properties and Pinterest, according to MikMak’s data. MikMak works with more than 2,000 brands and currently has insight into $3 billion in ad spend annually.

How Cetaphil is preparing for a TikTok interruption or ban

Meanwhile, new MikMak data show that money has started to move from TikTok to YouTube and Pinterest. Even if TikTok were to get an extension under U.S. law, the brand realignment could last, according to Rachel Tipograph, MikMak’s CEO. “If the TikTok ban were to be delayed, MikMak predicts that partial brand advertising investment will shift back to TikTok but not all of it,” Tipograph told Ad Age. “Brands will remain skittish to invest in TikTok until they know with confidence it’s safe to invest.”

TikTok Brand Darlings Chart Their Next Steps

Per e-commerce analytics firm MikMak, major brands began diverting spend from TikTok in the days after Jan. 10, signaled by a dwindling decline in ad clicks on the platform. As of Jan. 17, TikTok traffic to paid media was down 21% daily.

SCOTUS Upholds TikTok Ban

Rachel Tipograph, Founder & CEO of MikMak, talks about how a TikTok ban could impact online advertising.

TikTok's advertiser traffic drops 21% amid shutdown fears: MikMak

Yahoo Finance senior reporter Alexandra Canal breaks down the latest data from e-commerce analytics platform MikMak, which illustrates brand advertising on TikTok has dropped 21% this quarter as advertisers migrate to other platforms. Despite speculation about the ban, analysts believe user engagement and ad spending will remain stable across other platforms.

TikTok nears Jan. 19 deadline. Who would benefit most from its ban?

With the deadline approaching for TikTok parent ByteDance to divest from the platform or face a US ban, MikMak founder and CEO Rachel Tipograph comes on Asking for a Trend to highlight TikTok’s greatest strengths in attracting users and building community. She notes the popular social media app's 200% year-over-year growth in traffic.

TikTok's Growing Advertising Base

Rachel Tipograph, founder and CEO of MikMak, says she sees a shift in advertising and shoppers to other social media leaders if a TikTok ban were to occur. She joins Tim Stenovec and Katie Greifeld on "Bloomberg Technology" to discuss.

Brewbound’s Most Listened To Podcast Episodes of 2024

In the wake of Drizly’s shut down, MikMak founder and CEO Rachel Tipograph analyzed what’s next for beverage-alcohol e-commerce. In the conversation, Tipograph explained why many alcohol producers were caught off guard by the announcement and who she expected would pick up the market share once held by Drizly.

Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions

In the wake of the merger’s dissolution, Kroger will struggle to achieve growth rates necessary to compete with the largest retail media sellers, said Rachel Tipograph, founder and CEO of e-commerce software company MikMak. “What does this all mean for Kroger and Albertsons? They begin to lose leverage around scale in a world where the delta between Amazon, Walmart and Instacart and everyone else is just getting wider,” Tipograph said.

How the Omnicom-IPG deal hinges on data and automation

"Publicis, another one of the agency industry’s biggest players, clearly figured out the new advertising paradigm. That’s where all the other major players have to go now, according to Rachel Tipograph, CEO of e-commerce marketing platform MikMak. Publicis bought data firm Epsilon in 2019; CitrusAd, the retail media software firm, in 2021; and Profitero, the products and retail data firm, in 2022. Publicis also runs Publicis Sapient, a digital consulting arm. Most recently, Publicis acquired Influential, an influencer marketing firm, and Mars United Commerce.

Consumer's Hunt for Cyber Monday Value

Rachel Tipograph, founder & CEO of MikMak, says brands are recognizing that digital is the "third shelf" as consumers sift through online retailers. She joins Caroline Hyde to discuss on "Bloomberg Technology."

Les consommateurs à la recherche d'une valeur ajoutée pour le Cyber Monday

Rachel Tipograph, fondatrice et PDG de MikMak, affirme que les marques reconnaissent que le numérique est la "troisième étagère" lorsque les consommateurs passent au crible les détaillants en ligne. Elle rejoint Caroline Hyde pour en discuter sur "Bloomberg Technology".

MikMak Continues Its API-First Platform Enhancements and Caps off a Year of Innovation With Launch of Insights API

MikMak, the global leader in commerce enablement and analytics, announced today the launch of the MikMak Insights API. The new API, available in beta today and fully available in early Q1 of next year, integrates MikMak commerce intelligence data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Data Studio. This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth. No other eCommerce enablement platform offers this level of data integration.

How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel

But the top of the funnel can’t be ignored either, especially now that sales volume is down among many brands, said MikMak CEO Rachel Tipograph.

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide

MikMak, the global leader in commerce enablement and analytics, and TrackStreet, the industry leader in brand protection, are proud to announce an industry-first partnership. This collaboration combines MikMak's unparalleled commerce insights and enablement with TrackStreet's best-in-class brand protection, offering multichannel brands a comprehensive solution to drive unprecedented profitable growth.

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide

MikMak, the global leader in commerce enablement and analytics, and TrackStreet, the industry leader in brand protection, are proud to announce an industry-first partnership. This collaboration combines MikMak's unparalleled commerce insights and enablement with TrackStreet's best-in-class brand protection, offering multichannel brands a comprehensive solution to drive unprecedented profitable growth.

Top channels, retailers, and strategies driving beauty ecommerce

The latest benchmarks from the MikMak Shopping Index offer valuable insights into the key drivers shaping Beauty and Personal Care eCommerce across Europe’s five largest markets: the UK, France, Germany, Spain, and Italy.

Meta Adds AI Advertising Video Features

Meta says they're set to begin adding new AI video features for advertisers and markets beginning next year. Rachel Tipograph, CEO of MikMak, joins Caroline Hyde and Ed Ludlow to discuss how the new tool could potentially change the online advertising landscape. She speaks on "Bloomberg Technology."

Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales

The insight: Walmart and Amazon are strengthening their hold on the beauty market. The two retailers dominate purchase intent clicks for the beauty and personal care category with 45.9% and 32.88%, respectively, according to our Industry KPIs data provided by MikMak.

What a TikTok ban could mean for Meta, Snap, and advertisers

TikTok is in court on Monday for a key hearing in its ongoing battle to block a US law that could ban the app. Seana Smith and Madison Mills examine how a ban could play out with Roth Capital Partners managing director Rohit Kulkarni's perspective on competitors like Meta (META) and Snap (SNAP), while Rachel Tipograph, the CEO of e-commerce analytics company, MikMak, shares insights about the advertising side.

Meta’s Amazon ad account seeks specialist as social commerce rivalry intensifies

Meta is seeking to hire an Amazon specialist to help service the e-commerce giant’s ad account, according to a recent job posting. It’s a sign of growing competition among social media apps to facilitate closer ties with Amazon and its deep marketing pockets. “For large advertising spenders, Meta will create dedicated sales teams to provide white glove service,” said Rachel Tipograph, CEO of MikMak, the e-commerce and analytics platform.

TikTok Shop pourra-t-il chambouler l’e-commerce français ?

La fonctionnalité TikTok Shop, permettant d’acheter directement sur le réseau social chinois, pourrait bientôt arriver en France et impacter l’e-commerce tricolore, comme dans les pays où la solution existe déjà.

Click Here, Buy Now (with guests Sarah Hofstetter and Rachel Tipograph)

It’s back to school time with Steven and Marisa, as they bring on fellow podcasters Sarah Hofstetter and Rachel Tipograph, co-hosts of Brave Commerce, and each well-known CEOs in the world of digital commerce.

Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph, Founder & CEO of MikMak

Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months.

Meta Should Be Worried About TikTok: MikMak CEO

Rachel Tipograph, founder and CEO of the e-commerce marketing platform MikMak, joins Ed Ludlow to discuss Meta's ad performance and why the company should be worried about TikTok gaining traction on "Bloomberg Technology."

BRAVE COMMERCE Live Hosted by MikMak and Profitero: Must-Watch Sessions for Commerce Professionals

On Tuesday, May 21, 2024, New York City was abuzz with excitement as some of the brightest minds in commerce and marketing gathered for BRAVE COMMERCE Live, an event hosted by the teams at MikMak and Profitero behind the popular BRAVE COMMERCE Podcast. This remarkable meeting of industry leaders was a celebration of innovation, growth, and the evolving landscape of commerce. Now, the entire content library from the event is available on-demand, offering invaluable insights for those looking to stay ahead in the ever-changing world of commerce.

Inside financial media networks and whether they can disrupt industry stalwarts

Retail remains the fastest-growing segment of media— even as its growth rate slows a bit. Renewed momentum could come from a wave of financial players building networks that fill data gaps and bridge the walls between retail networks.

MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution

MikMak, the global software company that helps the world’s leading brands grow commerce-first, has unveiled the latest update to MikMak 3.0, the most advanced eCommerce enablement and analytics platform. Following the launch of its Headless Commerce API earlier this year, MikMak reaches another milestone — by unveiling a first-of-its-kind integration with DoorDash, the local commerce platform.

MikMak dévoile une intégration inédite qui améliore le confort d'achat et permet l'attribution des ventes en boucle fermée

MikMak devient la première plateforme d’accélération et d’analytics du e-commerce directement connectée avec DoorDash, optimisant ainsi les ventes et l’accès aux données de performance commerciale pour les marques multicanales

MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution

MikMak becomes the first eCommerce enablement and analytics platform to integrate directly with DoorDash, enhancing sales performance and insights for multichannel brands

DoorDash Announces New Alcohol Delivery Partnerships and Ad Features

As DoorDash invests in scaling and advancing our core retail media solutions, from performance to reporting, these new features enable brands to grow alongside rapidly changing consumer behavior. Partnership with MikMak - brands can now reach and convert DoorDash’s millions of active global monthly users across all channels, including brand websites, social media, QR codes, video, and more, with deep insight into the associated shopper behaviors and attributable sales.

MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution

MikMak, the global software company that helps the world’s leading brands grow commerce-first, has unveiled the latest update to MikMak 3.0, the most advanced eCommerce enablement and analytics platform. Following the launch of its Headless Commerce API earlier this year, MikMak reaches another milestone — by unveiling a first-of-its-kind integration with DoorDash, the local commerce platform.

DoorDash Expands Alcohol Delivery and Retail Media Offerings

DoorDash is introducing retail media solutions as it expands its alcohol delivery service. In addition, the company has teamed with MikMak to let brands “reach and convert DoorDash’s millions of active global monthly users across all channels … with deep insight into the associated shopper behaviors and attributable sales,” the release said.

If TikTok were to go away, Meta would win: MikMak CEO

MikMak CEO Rachel Tipograph joins Catalysts to discuss her company's findings from ad revenue data and the power TikTok holds in the business world.

MikMak CEO: Legislation Won't Be the End of TikTok

The US House of Representatives on Saturday put legislation requiring TikTok’s Chinese parent company, ByteDance, to divest its ownership stake in the app on a fast track to become law. MikMak CEO Rachel Tipograph joins Ed Ludlow and Caroline Hyde to discuss what the bill means for TikTok's future on "Bloomberg Technology."

Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce

Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end fulfillment systems. Think Amazon or Walmart delivery, FedEx, DoorDash and buy-now-pick-up-in-store, to name a few.

Top Women in Media & Ad Tech - AdMonsters + AdExchanger

The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. On June 3, 2024, AdExchanger and AdMonsters presentED awards to the 2024 Top Women in Media and Ad Tech Honorees at the always fun and inspiring Top Women Awards Gala in New York City.

Drizly is gone: What happens next in US alcohol ecommerce?

Uber has shut down alcohol delivery app Drizly: barely three years after it paid $1.1bn for the company. What does this mean for the future of alcohol ecommerce in the US?

New Business Bulletin: Future Lions, Reddit, Snapchat and more

MikMak, the global software company that helps the world’s leading brands grow commerce-first, has announced a series of product enhancements to its leading eCommerce acceleration platform MikMak 3.0, including the new MikMak Commerce API and MikMak Insights’ Custom Report Builder.

Budgets marketing & publicité : face à l'inflation, chaque euro doit compter

Face à la compression des marges, deux incontournables font surface : la maîtrise des investissements publicitaires, et la compréhension de l'influence du marketing digital sur les ventes hors-ligne.

MikMak dévoile les dernières améliorations de sa plateforme, dont une API headless et des rapports personnalisés de performance

MikMak, la plateforme qui accompagne les grandes marques dans leur développement commercial, dévoile une série d'améliorations de sa plateforme d’accélération du e-commerce MikMak 3.0. Cette mise à jour comprend la nouvelle API de MikMak Commerce (MikMak Headless Commerce API) et le Custom Report Builder de MikMak Insights.

MikMak launches enhancements including headless commerce API and custom analytics

MikMak, a software company that helps brands grow commerce-first, has announced product enhancements to its eCommerce acceleration platform. The enhancements to MikMak 3.0, include the new MikMak Commerce API and MikMak Insights’ Custom Report Builder.

MikMak Launches Latest Platform Enhancements Including Headless Commerce API and Custom Analytics

MikMak announced a series of product enhancements to its leading eCommerce acceleration platform MikMak 3.0, including the new MikMak Headless Commerce API and MikMak Insights’ Custom Report Builder.

A rough ride for direct-to-consumer spirits shipping

With Uber’s culling of Drizly, we examine the state of direct-to-consumer shipping in the US, and find there is much work to be done.

Social commerce : quelles bonnes pratiques pour les marketeurs ?

Par exemple, le MikMak Shopping Index a révélé que TikTok génère actuellement le plus de trafic de clients potentiels pour les marques d’alimentation au Royaume-Uni, tandis que Facebook est leader en France.

Brewbound Podcast: MikMak’s Rachel Tipograph on the Post-Drizly Bev-Alc E-Commerce Landscape

MikMak founder and CEO Rachel Tipograph joins the Brewbound Podcast to analyze what’s next for beverage-alcohol e-commerce in a post-Drizly world.

Avec 135 milliards de chiffre d'affaires, Meta réalise une bonne année 2023 grâce à la publicité

Pour poursuivre sa bonne lancée, Facebook doit impérativement continuer d'innover. Si le métavers est loin d'avoir fait ses preuves, ses développements grâce à l'intelligence artificielle semblent plus prometteurs. En face de lui, la menace du réseau social TikTok est réelle : « La mainmise de Meta sur le commerce social (social commerce) est remise en question par TikTok, qui gagne du terrain et attire davantage de budget de la part des marques, relève Rachel Tipograph, CEO de MikMak , société qui analyse les parcours d'achats en ligne. La présence croissante de TikTok exercera une pression encore plus forte sur Meta, qui sera poussé à chercher d'autres moyens d'attirer les investissements de la part des marques

Introducing the E-commerce Germany Awards 2024 Finalists!

MikMak has made the shortlist of Ecommerce Germany Awards in Best Analytics & BI Solutions.

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity

MikMak's acquistion of ChannelAdvisor’s shoppable media and brand analytics divisions was included in AdExchanger's EOY M&A Recap

[Tribune] Disparition du "e" d'"e-commerce", réglementation du retail media et IA : 5 prédictions pour 2024

Rachel Tipograph, CEO de MikMak, plateforme logicielle qui accompagne les grandes marques dans leur développement commercial, revient dans cette tribune sur les tendances émergentes qui vont transformer les pratiques des acteurs du marketing, de la publicité et de l'e-commerce en 2024.

MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships

Global software company MikMak has unveiled several enhancements and upgrades to its MikMak 3.0 platform, establishing it as a key player in commerce intelligence enablement.

MikMak unveils platform innovations, including one-click purchasing options

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift, prevent cart abandonment, and implement strategies to convert shoppers in a turbulent and highly competitive economic context.

Achats en un clic et recettes « shoppable » : MikMak dévoile les nouvelles fonctionnalités d’analyse et d’optimisation des parcours d’achat de sa plateforme

Avec une nouvelle solution de reporting calculant l’influence du digital sur les ventes hors ligne en partenariat avec Circana, et les fonctionnalités Direct Add to Cart et Shoppable Recipes, MikMak renforce sa position de plateforme leader de la Commerce Intelligence au services des marques internationales

MikMak And Circana Partner To Connect In-Store Data To Digital CPG Marketing

MikMak announced a new in-store attribution and optimization partnership with Circana, the rebranded company that came out of the merger of IRI and NPD Group, two large retail market research and data sellers. The startup is also introducing shoppable recipe formats, so that, say, a recipe on a Kraft-owned website might be turned into a click-to-cart unit that sources items for the meal at a nearby store – as long as that store has an API that MikMak can plug into.

MikMak Unveils Groundbreaking Platform Innovations to Help Brands Measure How Their Digital Marketing Impacts In-Store Sales

MikMak further solidifies its position as the leading commerce intelligence platform that helps brands convert global consumers by forming a new partnership with Circana to offer digitally influenced offline sales reporting, providing new shoppable recipe capabilities, and adding ‘Direct Add to Cart’ feature

How multichannel brands can turn views into revenue on YouTube

In the vast landscape of YouTube, where over 2 billion users engage with diverse content daily, eCommerce brands are discovering a goldmine of opportunities. With a staggering 68 percent of YouTube users citing the platform as a key influencer in their purchasing decisions, the potential for eCommerce success is unparalleled. This is your roadmap to navigating the latest YouTube shopping trends and maximizing your brand’s presence.

La beauté, désormais 3e catégorie représentée dans l’e-commerce

En Europe, 17 % des acheteurs se rendent aujourd'hui sur internet pour choisir leurs produits cosmétiques. En France, Amazon reste toujours la première enseigne pour les achats beauté. Alors que la saison des fêtes de fin d'année 2023 bat son plein, MikMak et Salsify dressent une première tendance sur la période de Noël qui représente pour beaucoup d'enseignes plus d'un tiers de leur chiffre d'affaires. Sur la catégorie cosmétique et beauté , on apprend d'ores et déjà que « 60 % des acheteurs ont commencé leurs achats de Noël avant même le mois de novembre » .

The strategic opportunity of where-to-buy adtech empowering the consumer experience

Amidst the ever-evolving consumer landscape, a dynamic shift is reshaping the grocery industry. With the surge of retail media, the increasing digital sophistication of grocery retailers and the pervasive influence of e-commerce, advertisers and grocery brands are seizing this transformative moment, reallocating investments into the realm of digital advertising and online retail channels at a rapid pace.

Retail media: data transparency and standardisation should be top of mind

In order for brands to effectively use retail media, the industry needs to push for more standards and transparency in data circulating, says Rachel Tipograph, CEO of MikMak.

2023 RTIH Innovation Awards: Global Retail Technology Vendor of the Year shortlist announced

MikMak has been shortlisted for Technology Vendor of the Year Award by the RTIH (Retail Technology Innovation HUB) Innovation Awards in the UK.

MikMak CEO: Elon's Brand Is Bigger Than X's Brand

MikMak CEO Rachel Tipograph joins Caroline Hyde and Ed Ludlow to discuss Elon Musk's own brand and how it is impacting the X platform and ad sales. She speaks on "Bloomberg Technology."

Le retail media ne doit pas seulement profiter aux retailers», Rachel Tipograph (MikMak)

Le retail media est en plein essor en Europe. Avec l'évolution du paysage publicitaire en ligne, les marques sont de plus en plus dépendantes de l'investissement dans ce nouveau segment, qui représente une source viable de données de première main sur les consommateurs, puisqu’elles s'appuient fortement sur la collecte de données monétisées des retailers pour élaborer leurs stratégies et optimiser leurs investissements publicitaires.

These 6 trends will define retail and e-commerce in 2024

"Brand manufacturers’ margins compression will continue into 2024, [...] As a result, brands will need to effectively play with pricing elasticity, get better at marrying consumer demand to where inventory is available and be more selective with their advertising dollars to ensure their investments drive profitable growth.”

It’s here! RTIH announces shortlist for 2023 omnichannel retail technology innovation awards

MikMak has been shortlisted for Technology Vendor of the Year Award by the RTIH (Retail Technology Innovation HUB) Innovation Awards in the UK.

How can brands make the most of “nostalgic consumption”?

Johanna Toiviainen, EMEA Marketing Director, MikMak, explains the phenomenon

6 takeaways from the largest CMO event of the year

MikMak [Founder and] CEO, Rachel Tipograph, also on #Pinterest's panel, noted that advertiser volume, through her company for #Twitter fell 86% immediately after Elon Musk bought the company last year and has remained down 99% year over year as content moderation controls went away

Bloomberg News turns to MikMak to speak about Meta's Q3 earnings and preview Amazon's Q3 earnings.

How Amazon and TikTok are expanding the reach of creator ads with programmatic

Marketers are experimenting more with programmatic ad platforms to serve creator content with shopping links because it performs better, according to Rachel Tipograph, CEO of MikMak, an e-commerce marketing tech firm. “We’ve seen brands have as high as 50% conversion within shoppable media when using influencer creative.”

In 2023, inflation impacts consumer behavior differently depending on the product

MikMak, the e-commerce acceleration platform for multi-channel brands, has published data on the impact of inflation in 2023 on French consumer behavior. The document highlights certain divergences depending on the product categories concerned.

2023 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its eighth annual Women of Excellence Awards. The program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

MikMak renforce sa position dans le Commerce Marketing

La plateforme globale d’accélération e-commerce MikMak annonce l’introduction de plusieurs améliorations de ses produits visant à renforcer son positionnement au sein de l’écosystème du « Commerce Marketing ». Ces optimisations permettent aux marques d’accéder à des informations et à des fonctionnalités commerciales plus performantes, afin d’améliorer leur rentabilité et d’accélérer leur croissance. L’entreprise annonce également rejoindre le réseau de partenaires NielsenIQ Partner Network afin de pouvoir intégrer des données de disponibilité produit.

MikMak améliore son offre et y ajoute des fonctionnalités de disponibilité produit de NIQ pour renforcer sa position dans l'écosystème du “commerce marketing”

La plateforme globale d’accélération e-commerce MikMak annonce l’introduction de plusieurs améliorations de ses produits visant à renforcer son positionnement au sein de l'écosystème du “Commerce Marketing”. Ces optimisations permettent aux marques d'accéder à des informations et à des fonctionnalités commerciales plus performantes, afin d'améliorer leur rentabilité et d'accélérer leur croissance. L’entreprise annonce également rejoindre le réseau de partenaires NielsenIQ Partner Network afin de pouvoir intégrer des données de disponibilité produit.

[Tribune ] Rachel Tipograph, CEO, MikMak : Comment les marques peuvent-elles optimiser leurs stratégies marketing dans le secteur de la beauté ?

Alors que le ralentissement de la croissance économique se précise sur la fin de l’année, les marques sont à la recherche de toutes les formules d’optimisation de leur relation client et notamment d’une meilleure optimisation de leurs investissments médias et de leurs ventes en distribution et eCommerce. Pour Rachel Tipograph, CEO, MikMak cela passe par un usage plus intensif et prospectif des données du eCommerce. Elle nous explique cela dans cette tribune en prenant l’exemple du secteur de la beauté

Albertsons’ retail media standardization framework to be assumed by IAB

A number of third-party software companies, such as MikMak, provide standardization metrics between retailers and brand partners — something especially beneficial for regional grocers who do not have the same technological capabilities or reach as national grocers.

MikMak Expands its Role in the Commerce Marketing Ecosystem with Latest Product Enhancement and Addition of NIQ Product Availability Data

MikMak, the global software company that helps the world’s leading brands grow commerce-first, announced today several new product enhancements that further expand the company's role within the Commerce Marketing ecosystem. These enhancements help brands gain access to more powerful insights and commerce capabilities to increase profitability and accelerate growth. Additionally, the company announced it has joined the NielsenIQ Partner Network to enable the integration of product availability data.

Inside TikTok and Amazon’s symbiotic advertising relationship

As TikTok develops its e-commerce strategy it also has to be careful to work more closely with advertisers such as Amazon, so as not to make changes that could sour their relationships, according to Rachel Tipograph, CEO of MikMak, an e-commerce platform for brands, which helps retailers analyze sales through links across social media sites.

Beauty and personal care e-commerce: How can brands optimize their online strategy?

The beauty and personal care e-commerce industry has taken off over the last few years, and things don’t appear to be slowing down, says Rachel Tipograph (founder and CEO, MikMak). With most brands having to adapt and optimize their online sales and marketing strategies to ensure they’re meeting consumer demand, here are the key things that brands must consider.

MikMak rachète Shoppable Media et Brand Analytics

CommerceHub a annoncé la vente des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak, une acquisition renforçant la présence internationale de MikMak et sa progression dans le domaine de la Commerce Intelligence.

La nostalgie continue de faire consommer : comment capitaliser sur cette tendance ?

Entre le retour de marques de notre enfance dans les rayons, le boom du vintage dans l’électroménager et la montée des influenceurs prônant une esthétique de décennies passées, la nostalgie – qu’elle soit liée à une période vécue ou non – s’infiltre dans nos habitudes de consommation et infuse la publicité et le marketing.

Good timing: Threads rolls out desktop website just as Twitter/X cuts back on user-favorite features

As X, formerly Twitter, continues to spiral, advertisers and influencers seem increasingly interested in working with Threads. Rachel Tipograph, CEO of marketing technology firm MikMak, told CNBC that the company is looking at new opportunities and that there is an ease about using the Threads platform that makes it appealing to advertisers. “It’s the most instant onboarding experience I’ve ever experienced in the history of my career, and my entire career has been in social,” Tipograph said.

MikMak acquires ChannelAdvisor Shoppable Media and Brand Analytics divisions

Software company, MikMak, has acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub, a commerce network used by more than 40,000 of the world’s leading retailers and brands. CommerceHub acquired ChannelAdvisor late last year.

CommerceHub vend les lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak

MikMak, plateforme d'accélération d'e-commerce pour les marques multicanales, et CommerceHub, un des plus principaux réseaux de commerce international utilisé par plus de 40 000 des plus grandes marques mondiales, annoncent l'acquisition des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor par MikMak auprès de CommerceHub.

CommerceHub vend les lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak, une acquisition renforçant la présence internationale de MikMak et sa progression dans le domaine de la Commerce Intelligence

MikMak, la plateforme globale d’accélération d’e-commerce pour les marques multicanales, et CommerceHub, un des plus grands réseaux de commerce international utilisé par plus de 40 000 des plus grandes marques mondiales, annoncent l’acquisition des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor par MikMak auprès de CommerceHub.

MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines

"MikMak now has more than 4,000 global retailers in its retail network. Tipograph also claims to have the majority of brands' shoppable media impressions going through the company’s platform, with more than 1,200 of the biggest brands as customers. The acquisition of ChannelAdvisor expanded the company into technology, consumer electronics and home improvement."

US Consumers Continue to Spend, Says MikMak CEO Tipograph

Rachel Tipograph, founder and CEO of MikMak, says retailers have incredible margins as US consumers continue to spend. She speaks with Ed Ludlow and Caroline Hyde on "Bloomberg Technology." (Source: Bloomberg)

CommerceHub Sells ChannelAdvisor’s Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak’s Global Expansion and Commerce Intelligence Innovation

MikMak, the global software company that helps the world’s leading brands grow commerce-first, and CommerceHub, one of the world’s largest commerce networks trusted by more than 40,000 of the world’s leading retailers and brands, today announced that MikMak has purchased ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub.

E-commerce analytics firm MikMak is removing a competitor by acquiring assets from rival ChannelAdvisor

Big consumer packaged goods brands use MikMak's technology to make digital ads shoppable by linking them to product pages on Target, Amazon, and Walmart. MikMak gives brands sales data about what people bought after clicking on an ad. The acquisition will let MikMak grow to 1,200 CPG clients, including Diageo and Hershey's. ChannelAdvisor also works with consumer electronics, home improvement, and automotive parts brands that are new categories for MikMak, said founder and CEO Rachel Tipograph.

Facebook Twitter LinkedIn Reddit Email Two former ChannelAdvisor product lines sold to NY firm

Two software product lines from the former Triangle-based ChannelAdvisor (now owned by Commerce Hub) have been sold to New York-based MikMak. “To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak.

Amazon retrouve le sourire avec une nette progression de ses ventes en ligne au T2

L'investissement dans les médias hors site, tel que le partenariat avec Pinterest, est tout aussi prometteur. Chez MikMak, nous avons vu un autre retailer dominer le trafic d'achat sur Pinterest, battant Amazon de 16 %, mais je pense qu'Amazon rattrapera son retard dans les mois à venir ", analyse pour LSA Rachel Tipograph, CEO de MikMak , plateforme globale d'accélération d'e-commerce pour les marques.

Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing

Like Amazon, marketers say that TikTok is pitching its ability to own all parts of the e-commerce sale. "TikTok is trying to build a direct-to-consumer channel — that makes them a competitor to all other retailers," Rachel Tipograph, founder and CEO of e-commerce analytics firm MikMak.

MikMak CEO on Meta Seizing Momentum With Threads

MikMak CEO Rachel Tipograph and Bloomberg's Alex Barinka discuss the rise of the "everything" app and how Threads could help bring the center of internet culture back to Meta. They speak with Ed Ludlow on "Bloomberg Technology."

Big box retailers dominating the online pet care space

“The pet care e-commerce market is only expected to grow, posing a huge opportunity for online retailers and brands that can effectively market to the right audiences,” said Rachel Tipograph, founder and chief executive officer of MikMak, a global software company offering e-commerce analytics and optimization services for several industries, including pet care.

Social Media Vary In Driving Ecommerce Activity

Social Media Vary In Driving Ecommerce Activity

What it takes for regional grocers to maximize retail media

MikMak is an example of a software company that provides standardized metrics between retailers and brand partners in addition to offering other tools that help retailers streamline their retail media efforts.

Retail-Tech Landscape: Retail Analytics

MikMak is an analytics and e-commerce enablement software provider catering to multichannel brands. The platform focuses on understanding consumer behavior, optimizing marketing strategies and driving online sales. The company provides analytics capabilities to help retailers understand customer preferences and behaviors. The platform also enables multi-retail selection and checkout directly within online video campaigns.

Q2 2023 Executive Round Table

Overall inflation is starting to decline, as food and appliance prices stabilize. However, core inflation is continuing to impact consumers spending online. MikMak data indicates a YoY decline in eCommerce conversion rates, which coincides with inflation and interest rates continuing to rise.

Emerging Tech a Hot Topic at Digital Food & Beverage 2023

The exhibitors’ floor was abuzz with brands, platforms, tools, and media partners showcasing the cutting-edge marketing technologies driving F&B industry innovation. MikMak, Ibotta, Walmart Connect, Roku, Google Cloud, Instacart, and many others demonstrated the powerful solutions propelling the industry forward.

Is inflation really cooling or going down?

MikMak founder and CEO Rachel Tipograph joins Caroline Hyde and Ed Ludlow to discuss how consumer spending patterns are shifting due to inflation, with a greater emphasis on essential items, and how brands and retailers are trying to chase after these shifts.

Generative AI is coming for advertising. What does fashion need to know?

For fashion and beauty brands, the use cases for these AI tools is especially relevant, says Rachel Tipograph, founder and CEO of social analytics platform MikMak, as creating a few attractive lifestyle images and one version of compelling copy is no longer enough. Brands need an array of options, especially as ad formats diversify and customer segmentation becomes more specific.

MikMak lance MikMak 3.0, une plateforme avancée d'accélération d’e-commerce pour stimuler la croissance mondiale des marques

MikMak, la plateforme d'accélération d’e-commerce pour les marques multicanales, annonce aujourd'hui le lancement de MikMak 3.0. Cette plateforme optimisée permet de mieux engager les consommateurs pour générer des ventes sur tous les touchpoints.

E-commerce acceleration platform MikMak gets an upgrade

MikMak, an e-commerce acceleration platform, has upgraded its offering, which allows for e-commerce integration and analytics across media channels and brand websites, founder and CEO Rachel Tipograph told Retail Brew. Retailers come to MikMak as a way to boost sales by upping traffic from “high-intent shoppers,” and brands that sell across retailers can increase their market share and cut back on costs.

As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve

MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The platform upgrade ramps up its ecommerce and analytics offerings, according to CEO and founder Rachel Tipograph.

Introducing MikMak 3.0: MikMak Rolls Out Advanced eCommerce Acceleration Platform to Fuel Brands’ Global Growth

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the launch of MikMak 3.0. The enhanced platform enables commerce and conversion opportunities across every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand’s entire organization and drive real business results

Beauty shoppers turn to e-commerce for purchasing needs

When it comes to shopping for their beauty product essentials, consumers are opting to purchase anything and everything from e-commerce platforms, according to the Beauty eCommerce Benchmarks and Insights Report released by MikMak.

Data: Amazon Leads Beauty Category With Most In-Market Traffic

Amazon is driving the most in-market traffic with 32.1% of purchase intent clicks, according to the 2023 Beauty eCommerce Benchmarks and Insights Report released by MikMak.

47 LGBTQ+ founders, entrepreneurs, and VCs you should know

The percentage of US adults who identify as LGBTQ+ has doubled in the last decade—from 3.5% in 2012 to 7.1% in 2022. And Gallup predicts the possibility that that percentage may exceed 10% in the near future. Despite this, LA-based VC firm Backstage Capital estimates that LGBTQ+ founders still receive less than 1% of VC funding—a stagnant and staggeringly low figure.

Brave Commerce Podcast: Driving Gender Equality and Diversity in Business

On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business.

Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation

On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company’s growth strategies.

Rachel Tipograph, Founder and CEO of MikMak on Growth

Rachel Tipograph, Founder and CEO of MikMak joins Katrina and Annelise to talk about leading her team through massive growth during the pandemic, launching one of the most ambitious work from anywhere programs out there and evolving MikMak's culture for the future.

Brave Commerce Podcast: Innovating With AI

In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel.

Brave Commerce Podcast: Sandie Hawkins of TikTok on Revolutionizing Ecommerce Through Community

In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy.

Brave Commerce Podcast: Exploring Gen Z's Influence on Branding and Media

In this episode of Brave Commerce, Sara Wilson and Michelle Goad, the minds behind The Brand Yearbook, explore the intriguing world of Gen Z and their influence on branding and media.

Brave Commerce Podcast: Building Careers and Building Brands

This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak.

Improve marketing effectiveness

MikMak, the leading e-commerce acceleration platform for multichannel brands, has released the MikMak Shopping Index 2023 Alcohol E-Commerce Benchmarks and Insights Report, which outlines key behaviours of alcohol shoppers in the US.

Brave Commerce Podcast: Navigating Ecommerce on a Global Scale

In this episode of Brave Commerce, Boris Rütten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.

Brave Commerce Podcast: The Inside Story of How Magic Spoon Went From DTC to Retail

In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity.

E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese

As online grocery shopping habits continue to evolve, the latest benchmarking study from MikMak reveals that the people most likely to respond to food advertisements are moving faster than ever.

Social Media Holds Untapped Marketing Potential for Grocers

A new grocery insights report by MikMak noted key ways retailers can improve their social media marketing strategies – especially by utilizing YouTube.

Creators and E-Commerce | The Big Interview with Rachel Tipograph

In episode 7 we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.

Brave Commerce Podcast: Building Value in an Ever-Evolving Digital Landscape

During this episode of BRAVE COMMERCE, Andy Markowitz, vp of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships and continuously building value in the fast-paced marketing landscape.

How Consumer Preference for Grocery E-Commerce Has Changed

Consumers have an ever-evolving relationship with making online grocery purchases, and e-commerce acceleration platform MikMak is pulling back the curtain on their current preferences. The company’s “2023 Grocery eCommerce Benchmarks and Insights Report” is based on its MikMak Shopping Index and takes a look at the top-performing social channels and retailers for brands targeting grocery shoppers.

Most grocery shoppers are on YouTube, at 11 a.m., ordering cheese

MikMak, an ecommerce acceleration platform for multichannel brands, released its 2023 Grocery eCommerce Benchmarks and Insights Report. The report features insights based on a shopping index on the top-performing social channels and retailers for brands targeting grocery shoppers.

MikMak Soothes Ricola’s Influencer Measurement Sore Spot

Ricola works with a strong stable of macro- and micro-influencers, but it needed a way to effectively measure their performance. That’s why the brand kicked off a partnership with ecommerce advertising startup MikMak in Q4 of last year. For its influencer campaigns, Ricola used MikMak to pinpoint its most successful, engaging influencers and the platforms on which they performed best.

Brave Commerce Podcast: Leading Mission-Driven Profitability

During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability.

Brave Commerce Podcast: Leading Mission-Driven Profitability

During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability.

MikMak's VP of Customer Experience, Carolann McKay, Featured on Mastering Metail

Press play on a course led by Carolann McKay, VP of Customer Experience at MikMak, as she guides you through the ways of utilizing eCommerce data to improve retailer relationships. Gain an understanding of what the consumer wants and where, before taking a deep dive into the journey to conversion via MikMak’s data to altogether help strengthen a brand’s critical retailer relationships.

Brave Commerce Podcast: Maximizing Value Exchange to Build Trust

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam’s Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future.

Brave Commerce Podcast: Fostering Vulnerability and Defining Culture in the Workplace

On this episode of Brave Commerce, Grant Hill—basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company—shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture.

MikMak Upgrades Global E-commerce Acceleration Software With Signing of Definitive Agreement to Acquire Swaven

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced a definitive agreement to acquire Swaven, a preeminent eCommerce enablement and analytics software company across EMEA, APAC, and LATAM. The union of the two companies paves the path towards MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform.

MikMak To Acquire Swaven

MikMak, a New York-based provider of an eCommerce acceleration platform for multichannel brands, acquired Swaven, a Paris, France-based eCommerce enablement and analytics software company across EMEA, APAC, and LATAM.

Meta mulls more job cuts and verified subscriptions

E-commerce insights platform MikMak acquired Swaven, a Paris-headquartered e-commerceenablement and analytics software company.

MikMak Goes Global With Acquisition of Swaven

MikMak is going global.The U.S.-based e-commerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based eCommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

Brave Commerce Podcast: Reducing Friction for Consumers to Drive Ecommerce Growth

On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right mar-tech solutions and taking a true multichannel approach, i.e., being where the consumer wants to shop.

Brave Commerce Podcast: Creating a Human-Centric Brand

On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people.

Amazon is the latest threat to Facebook as ad targeting suffers

“What CFOs (and brands) want is profitable advertising, profitable growth,” Rachel Tipograph Founder and CEO of MikMak, eCommerce marketing technology, said, “and they want to know that they are driving incremental growth.”

Brave Commerce Podcast: How to Scale a Small Business

In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods.

MikMak CEO's Takeaways From Tech Earnings

MikMak CEO Rachel Tipograph joins Ed Ludlow to discuss the week's tech earnings, ad weaknesses and what to look for next week. Plus, her thoughts on Elon Musk announcing Twitter will share ad revenue with creators.

MikMak Names Enterprise Software Veteran Dan Zitting as New President and COO

MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.

MikMak Names Enterprise Software Veteran Dan Zitting as New President and COO

MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.

Brave Commerce Podcast: How Optimizing Content Leads to Conversion

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world.

Brave Commerce Podcast: Why You Need to Meet Each Market Where It Is

On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts Sarah Hofstetter and Rachel Tipograph.

Brave Commerce Podcast: Positioning Products to Appeal to the Consumer’s Lifestyle

In this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time.

Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution.

Brave Commerce Podcast: The State of the Current Talent Ecosystem

In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem.

2023 Predictions: Retail media networks

“Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. “But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. The industry is buzzing about all of the inefficiencies more and more every day. I believe 2023 is when action will finally start to be taken.”

How social platforms changed digital marketing in 2022

For the e-commerce platform MikMak, social commerce traffic was 19% higher in 2022 than it was in 2021. And from January through November of this year, MikMak’s social commerce traffic based on purchase intent clicks grew by 531%. Where the traffic is happening is also shifting.

Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.

Brave Commerce Podcast: Adapting to New Cultures

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives.

Disqo report: Take social more seriously when you don’t have dollars to waste

“I actually am really happy to see Disqo put out this report because a lot of media stories this year have really downplayed social because of public market comps,” said Rachel Tipograph, CEO and founder of MikMak, an e-commerce analytics software company, who works with clients including Procter & Gamble, Anheuser-Busch and L’Oréal. “And everyone needs to remember that those are two different things. The efficacy of [a social] platform as a conversion driving tool is often divorced from Wall Street’s numbers.”

Brave Commerce Podcast: Building Global Brands Through Retail Media

On this episode of Brave Commerce, Kate Crowley, Lego’s senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego’s senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media.

Special Edition: How Holiday Shopping Trends Impact 2023 Retail Spending

On the latest episode of The Speed of Culture podcast, Rachel Tipograph, Founder & CEO of MikMak, joins Suzy Founder and CEO Matt Britton on a special webinar edition to examine consumer spending habits and marketing trends. We look behind the curtain as Rachel shares insights from MikMak’s latest research.

Brave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships

On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.

How to Win With Omnichannel Ecommerce

When committing to scale, you can invest in an omnichannel analytics tool such as MikMak. The enhanced reporting will give you details to help you improve performance directly on the reporting channel and across your other channels.

Brave Commerce Podcast: Responding to the 'No' and Web3 Integration

When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks.

Why Brands Are Pulling Away From Twitter

MikMak Founder and CEO Rachel Tipograph joins Caroline Hyde to discuss why brands are being cautious of any negative association with Twitter and holding back as a result, and how it is impacting the social media platform.

Elon Musk took over a struggling business with Twitter and has quickly made it worse

Businesses don't want to link their brands with that sort of behavior and content, said Rachel Tipograph, CEO of advertising technology firm MikMak. "There's concerns with advertisers around brand safety, and that's really what this is all about," Tipograph said. "Advertisers right now are not looking to be associated with the events that are currently happening at Twitter."

How brands are using TikTok, BeReal and Roblox this holiday season

“Social media remains to be a cost-effective and high-performing commerce channel for brands and retailers alike,” MikMak CEO Rachel Tipograph said via email. “The key is to know what social channels matter the most to your shopper audiences, and then be able to test, learn and scale creative and messaging across those channels with agility and speed. Having a 'hands-on keyboard' mentality matters more than ever in an economic climate like the one we're in now, so the data surrounding social media and social commerce needs to be analyzed and acted upon in real time, all of the time.”

The Retail Media Reality Check; TikTok Gets The CMO Touch

“Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media,” MikMak Founder and CEO Rachel Tipograph tells Marketing Dive.

As retailers sell more ads, marketers’ frustrations and fears grow

Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media. What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it ‘more brand-safe’ compared to other forms of traditional media,” said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email.

How 5 marketing leaders reshaped their careers—and the industry

If the pandemic has taught the ad world anything, it’s the need to be flexible. For professionals in this industry, this includes being nimble in their career trajectories. Rachel Tipograph has learned “not to be married to my own ideas.” It’s this philosophy that led Tipograph to go from marketing comedians via Facebook while a student at New York University to founding a consumer packaged goods tech company.

New #TwitterLayoffs lawsuit may impact recruitment and ad sales in the long run

In the latest chapter of Elon Musk’s turbulent Twitter takeover, the company has been slapped with a class-action lawsuit for allegedly violating a federal law that requires employers to give 60 days’ notice of mass layoffs. Brands – whose advertising spend accounts for the majority of Twitter’s revenue stream – are pulling back too. Data from e-commerce marketing firm MikMak reveals that Twitter has witnessed a 42% drop in advertising traffic for brands over the last week. Major organizations including General Motors, Audi, Volkswagen and Pfizer have paused their advertising on the platform.

Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See

This ill-advised interaction coincided with the largest single-day dip in Twitter ad spending that MikMak, an ecommerce analytics platform, observed over the past month. Overall, MikMak saw a 30% decrease in Twitter ad traffic this month among brands using MikMak’s platform, including a 42% dip over the past week since Musk’s takeover, a sign that advertisers are pausing or rethinking spend on the platform.

Mondelēz, Pfizer and more Twitter advertisers pause campaigns amid Musk fallout

Meanwhile, new data shows a major slowdown in ad spend on the service, according to MikMak, an e-commerce service that has insights into performance on the platform. There are clear signs that many brands have been pulling back on Twitter, according to Rachel Tipograph, an e-commerce service that works with hundreds of major brands on digital ad campaigns, many on Twitter. “In the month of October, we’ve seen a 30% dip in Twitter, a dip in Twitter traffic,” Tipograph said on Thursday, “with so much of that dip occurring after the Elon Musk deal was announced.

Brave Commerce Podcast: Bringing Joy to Consumers

In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity—Wordle the Party Game anyone?—to how they respond to consumer insights to fostering employee growth and development.

Ocean Spray Embraces Fragmentation With Its Holiday Campaigns

Ocean Spray is testing a shoppable programmatic ad vendor called MikMak so it can include a click-to-cart button in its programmatic display and video ads. The button plugs into local grocery stores where Ocean Spray products are available.

Amazon Forecasts Slow Holiday Sales

MikMak Founder Rachel Tipograph spoke with Emily Chang on Amazon's third quarter earnings.

Pinterest, BambooHR, Harry’s Inc. and Hook are among this year’s WorkLife Awards finalists

New workplace cultures are emerging as more companies pivot to hybrid working environments and increasingly prioritize not only a work-life balance but also wellness and diversity, equity and inclusion. These changes and more are reflected in this year’s WorkLife Awards shortlist. MikMak has been selected as a finalist for the WorkLife Awards in the category of "Best Virtual Work Environment".

MikMak Secures U.S. Patent On Multi-Retailer eCommerce Enablement Technology

MikMak, a leading eCommerce acceleration platform, today announced that the U.S. Patent and Trademark Office has awarded the company a U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns.

Brave Commerce Podcast: The Changing Landscape of Consumer Habits

On this week’s episode of Brave Commerce, Sucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits.

Brave Commerce Podcast: Navigating Remote Work Environments

In this week’s episode of Brave Commerce, author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments.

Hidden Layers Podcast- Special Edition Ep. 4: World Mental Health Day

Tune in as Cognitiv co-hosts Justine Frostad, VP of Marketing, and Jason Pellegrino, Director of Human Resources, and guest Alejandra Olivella, Head of People at MikMak, have a vulnerable and honest conversation around the global mental health crisis and the influence we all hold to drive change.

ENTREPRENEURS: Founder and CEO of MikMak, Rachel Tipograph

Rachel Tipograph is the founder and CEO of MikMak, an enterprise marketing eCommerce platform that allows businesses to create a unified digital shop across 200+ online retailers. Brands now have a single source of truth with MikMak to better understand their customers, build deeper relationships with their online store partners, and make wiser decisions faster.

Brave Commerce Podcast: Developing a Holistic Brand Experience

In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation.

Brave Commerce Podcast: The Power of Qualitative Data in Marketing

In this week’s episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind.

Why Facebook, Instagram and TikTok have stepped back from social commerce

The challenge with purchasing outside social apps is advertisers’ inability to form consumer profiles. Rachel Tipograph, founder & CEO of MikMak believes many social platforms have been trying to own first-party data and thought they could monetize it by figuring out how to get consumers to complete their purchases within the social apps.

Brave Commerce Podcast: How to Use Analytics to Build Strategy

On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.

The Digital Shelf for CPG Brands 2022

Display and video ad units like MikMak Commerce use click-to-cart technology to help shoppers directly add brands to their online grocery carts on Amazon, Walmart, Target, and others. This extends the digital shelf to shoppers outside of ecommerce sites, while essentially affording digital shelf exclusivity. Use analytics to quantify the impact of branding and performance.

Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences

On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation.

Brave Commerce Podcast: Using Ecommerce to Inform Business Strategy

On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondelēz International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers.

Top 9 Apple Podcasts for new and amateur marketers

This year's Apple Podcasts Best of 2021 contains shows and creators that gave listeners a strong sense of connection during difficult and uncertain times, as selected by Apple Podcasts' world-class editorial staff. Brave Commerce, a podcast hosted by Rachel Tipograph, CEO & Founder of MikMak, and Sarah Hofstetter, President of Profitero, is one of the chosen podcasts!

Beauty & Wellness Briefing: 'The jury is still out' on livestream shopping's future

This week, Glossy is looking at what the future holds for livestream shopping in the U.S. following the news that Facebook is removing the feature. Rachel Tipograph, found and CEO of SaaS platform MikMak, has a few wise words to say on the topic.

Brave Commerce Podcast: How to Convert Content Into Commerce

On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy.

Unlocking Omnichannel Experiences With KraftHeinz

Brave Commerceis a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship.

The hottest marketing tech companies of 2022

Marketing tech is crucial to help companies deal with the loss of cookies and the growth of eCommerce. Insider identified 13 companies leading the charge. MikMak's tech shows brands where sales are happening, which helps those brands determine where to run ads. MikMak says that its platform tracks more than 1,500 retailers and platforms. MikMak has raised $19 million from investors including Wavecrest Growth Partners, according to PitchBook.

Brave Commerce Podcast: The Power of Diversity While Scaling a Company

On this week’s episode of Brave Commerce,Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand.

MikMak Named 2022 Sammys Award Winner for Organization of the Year

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences.

The 96 Leaders in Sales and Marketing Technology You Should Know

Today, the Business Intelligence Group announced the winners in the 2022Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers. MikMak won Organization of the Year under the Small Company category!

Brave Commerce Podcast: PacSun's President and Co-CEO on Consumer Identity, Product Inclusivity and Digital Transformation

On this week’s episode of Brave Commerce,Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity.

Why TikTok Livestream Shopping is a Hard Sell for Creators

The hot social media app and its rivals want to change consumer behavior, but have met resistance. U.S. consumers are not as hooked by livestream commerce, according toRachel Tipograph, the CEO of MikMak, an ecommerce analytics platform that works with brands to power shopping events on TikTok, Twitter, Facebook, YouTube, Snapchat andPinterest.

Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment

On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media.

Marketing Winners and Losers of the Week

Back-to-school shopping gets an early start and family movie night is back and Gen Z shoppers are more likely to buy online. MikMak's Shopper Intelligence data on Gen Z shopping is featured under Number of the Week.

MikMak Guide: Gen Z Female Shoppers & Diverse Audiences Show High eCommerce Purchase Intent

MikMak's Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.

Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer

On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space.

Return to Cannes

Big tech has taken over the #CannesLions International Festival of Creativity this year. MikMak Founder and CEO, Rachel Tipograph said "I've seen the shifts go from brand creativity to ad tech to now eCommerce. This is actually the first year that Walmart is here. So I think it's really telling how Cannes is starting to reflect just the global consumer universe."

Brand-Building in an eCommerce World and B2B Best Practice

Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media. They also discuss Founder and CEO of MikMak, Rachel Tipograph's comments on product consideration and brand-building.

MikMak Debuts Retail Marketing, Out-of-Stock Tech Solution for Beer Brands

Two tech companies announced this week they are meeting in the middle to provide beverage brands insight into how their digital marketing efforts are driving in-store purchases — and also keeping consumers informed on where they can buy out of stock items. Those two companies areMikMak,a software company that provides eCommerce analytics and shopping experiences, andVermont Information Processing(VIP), a technology supplier for brewers, distributors, wineries, and so on.

Brave Commerce: How Sanofi Leverages Innovation to Deliver Results

On this week’s episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

2022 Notable LGBTQ Leaders

Crain’s selected 95 such individuals, including Rachel Tipograph, Founder & CEO of MikMak, for this year’s Notable LGBTQ Leaders list. This year’s honorees are outstanding professionals in their respective industries. They are involved in mentoring programs, community activities and philanthropy. They invest their considerable energies in diversity, equity and inclusion initiatives and ensure inclusive hiring practices. Hailing from disparate sectors and industries, they are united by their clarity of purpose, love of freedom, and appreciation for the LGBTQ activism of prior generations.

MikMak Partners with Vermont Information Processing (VIP) to Unlock New Omnichannel Consumer Insights for Beverage Brands

MikMakandVermont Information Processing(VIP), the leading technology supplier for brewers, distributors, wineries, soda bottlers and other companies in the beverage industry, today announced a first-of-a-kind partnership to provide beverage brands with a complete picture into how their digital marketing efforts are driving in-store purchases.

Analysis: Gummies, TikTok Stole Show in Chicago

Attendees learned about TikTok’s ability to drive sales during the What Is the Third Shelf? Social Commerce for Confectionery & Brands session with Rachel Tipograph, Founder and CEO of MikMak, and Sofia Hernandez, Global Head of Business Marketing at TikTok.“Product discovery today happens on social,” according to Tipograph.

Brave Commerce: Moët Hennessy's President Links On-Premise and Online Sales

Seth Kaufman, president of Moët Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace.

US Beauty Ecommerce 2022 | How to Win Over Gen Z and the Ever-Evolving Online Shopper

In retail environments that sell groceries, there's such a big opportunity right now to cross over into beauty. The consumer is looking to make fewer trips, and you see that in the data. We started to see this shift in the beginning of the pandemic, but now it's held. --Rachel Tipograph, Founder and CEO, MikMak

LUMA presents the Commerce Media LUMAscape

LUMA is the leading investment bank focused on digital media and marketing. MikMak is featured multiple times on LUMA Partner's famous Commerce Media LUMAscape! The MikMak logo can be found under "Commerce Marketing Platforms" and "Affiliate and Publisher Platforms."

Brave Commerce: Bacardi's Digital Shelf Extends to Stores

Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers.

Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail Touchpoints and design:retail unveiled the 2022 slate of 40 Under 50 Award winners. This list, including MikMak founder and CEO, Rachel Tipograph, represents leaders from the entire retail realm. The 40 Under 40 Awards spotlight innovative and remarkable work that has contributed significantly to the progress of the retail industry as a whole.

How Campbell's Pandemic Pivot Won Over Millennials and Gen Z

Understanding this demand, we invested in tools like MikMak to create shoppable ads with clickable links to retail partners for users to click and collect product. This is something we continue to further invest in, with almost all of our meal and beverage brands signed on.

MikMak Wins Two Stevie® Awards in 2022 American Business Awards® Including Computer Software Company of the Year

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner. “MikMak is only as strong as its team, and these awards are a testament to our collective innovation and hard work,” said Rachel Tipograph, founder and CEO of MikMak.

Brave Commerce: The Evolution of Shopping Habits

Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market.

101 Top Shopping Startups in United States

This article showcases Business of Shopping's top picks for the best United States based Shopping companies. These startups and companies are taking a variety of approaches to innovating the Shopping industry, but are all exceptional companies well worth a follow. MikMak was selected for exceptional performance.

Brave Commerce: How to Lead With a Cross-Functional Lens

On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an eCommerce business from scratch.

Amazon Plummets as Tech Giant Cuts Q2 Forecasts

Rachel Tipograph, Founder and CEO of Mikmak, joined Closing Bell to break down what investors can glean from Amazon's disappointing earnings report as supply chain challenges continue to weigh on e-commerce platforms.

Inside NewFronts 2022— What Brands Can Expect, Plus Twitter's Big Questions

Media buyers will discuss Twitter's new ownership, TikTok's rise, a messy measurement space, and more. Rachel Tipograph, CEO of eCommerce marketing platform MikMak, said that TikTok has seen a surge in advertising dollars from brands because the platform knows users’ interests. “You can buy ‘brand awareness’ media and have an e-commerce outcome,” Tipograph said.

Why Snapchat is Giving Away its AR Try-on Shopping Tools

Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer’s own app are part of a new update from Snapchat. Already,social commercecurrently drives more than 85 per cent of beauty eCommerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases.

Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising

On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.

How Haven’s Kitchen is using QR codes to get more people visiting its website

Rachel Tipograph, founder and CEO of e-commerce analytics platform MikMak, said QR codes are a cheap and effective way for brands to fold physical shoppers into their digital channels.“The explosion of e-commerce, coupled with channels such as branded video and social advertising, are creating the golden age for QR code-based engagement that’s shortening the path to purchase,” Tipograph said.

Brave Commerce: How Church & Dwight Unified Sales and Marketing

On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business.

Brave Commerce Comes to the Adweek Podcast Network

As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.

Adweek Greatly Expands Podcast Investment With New Shows, Outside Productions

Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four more existing business-focused podcasts from outside producers.*Brave Commerce, featuring MikMak CEO Rachel Tipograph and Profitero President Sarah Hofstetter, focused on e-commerce trends among the world’s biggest brands.

Activation Gallery: Sports (Super Bowl & Beyond)

Avocados from Mexico (AFM) returned as a Big Game advertiser with an omnichannel campaign designed to drive awareness and engagement, as well as increase purchase intent and place avocados on the digital shelves of 40 retailers. This year’s campaign also included a limited-time pop-up experience, in-store QR codes that link to AFM’s website and a new partnership with e-commerce enablement platform MikMak.

Creators and eCommerce | The Big Interview with Rachel Tipograph

How will the creator economy play out in e-commerce?In episode 7, we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.

Introducing Awin’s Power 100

The partners profiled in the newAwin Reportrepresent some of the most exciting partnership opportunities on our platform. Coined the#Power100, these 100 publishers push the boundaries of what it means to be a partner in the affiliate channel, including MikMak, an eCommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey.

Study: Instacart Surpasses Drizly As Top Liquor E-Tailer

Over a five-month period ending Jan. 31, MikMak found 7.9% of alcohol shoppers checking out on Instacart, followed by 7.6% on Drizly and 4.3% on ReserveBar. Local grocery stores combined, though, made up a whopping 63.9 % of all checkouts.

Social Media, Programmatic Ads Drive Grocery Ecommerce

MikMak finds in their 'Grocery eCommerce Benchmarks and Insights' report that a mix of social commerce and programmatic ads are most effective at driving grocery eCommerce. According to the report, Facebook and Instagram's social commerce ad drive 25% of shopping traffic, followed by Google at 21%.

Retail and eCommerce news from the week beginning 7 March 2022

MikMak, a leading eCommerce acceleration platform has released its latest Grocery eCommerce Benchmarks and Insights Report for 2022. One of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic and households without children are the biggest group buying groceries online.

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022.

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online.

Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds

Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report from MikMak finds.

PadSquad and MikMak Partner to Enhance Remarkable Creative Through Shoppable Experiences

Padsquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind partnership to bring eCommerce functionality to digital advertising.

Podcasts from Top Retail Influencers to Add to Your Queue in 2022

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands.

A Discussion with Rachel Tipograph, Founder & CEO, MikMak

Hear Rachel Tipograph discuss how she reinvented MikMak as a successful eCommerce business, which has seen 7x growth since the pandemic. She shares her experience from funding to launch. Hosted best-selling author of Brotopia, Emily Chang.

Super Bowl LVI Marketing Roundtable Discussion

In this episode of The CMO Podcast, Jim Stengel sits down with the marketing minds responsible for the effort behind this year's Super Bowl ads, the effect they had on the audience, and the discussions they sparked. He talks with Ivonne Kinser, Vice President and Head of Marketing & Innovation with Avocados From Mexico. Kinser mentions her successful partnership with MikMak, resulting in their commercial having 3 billion impressions.

It's The Super Bowl Of First-Party Data As Brands Sharpen Personalization With Big Game Buys

“For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales. But brands also increasingly are using their own platforms to drive sales, she said, with 5% of all alcohol e-commerce traffic and 16% of all alcohol e-commerce sales occurring directly on brand websites."

How is Data Transforming Super Bowl Marketing?

Avocados From Mexico is the number one selling avocado brand in the U.S. They've also partnered up with MikMak in order to make every single digital and social ad shoppable, giving consumers the chance to purchase whenever and wherever they interact with the brands Super Bowl campaign. With a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable Avocados From Mexico to understand its online shoppers, as well as acquire, analyse and enrich its first party data.

How BIC Revamped Its Social Media Strategy For Its Temporary Tattoo Product Line

Bic has been at a disadvantage to other direct-to-consumer brands who owned their own sales data, said Rachel Tipograph, founder and CEO of MikMak, which helped the company with its social media campaign. “So many of [BodyMark’] sales come from places like big-box retailers — Amazon, Target, Walmart — and they don’t really have visibility into the investments that they’re making in big media channels,” said Tipograph. “They’re flying blind.”

The Drum’s Super Bowl LVI ad scoreboard: Lindsay Lohan headlines Planet Fitness effort

Avocados from Mexico has rolled out in-store QR codes that direct shoppers to the brand’s website and also announced a new partnership with MikMak, a firm that helps brands accelerate their eCommerce capabilities. The brand, which according to data from Hass Avocado Board is responsible for 95% of avocado sales in the US, has for many years hinged its growth on Super Bowl retail surges.

Why TikTok Gets Too Much Credit For Making Products Go Viral

In 2021, MikMak tracked the percentage of web shopping traffic coming from each platform and found that Facebook and Instagram accounted for 56%, which was up from 53% in 2020. TikTok is growing though. In 2020, TikTok accounted for just 1% of shopper traffic coming from social channels, but it made up 10% of that traffic in 2021, according to MikMak.

How Data is Transforming Super Bowl and Winter Olympics Marketing: Datacenter Weekly

“These profiles are built using first-party data,” Ad Age's Asa Hiken notes, “which the campaign will seek to acquire via shoppable content. Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.”

How Avocados From Mexico is Using the Super Bowl to Acquire First-Party Data

Each social and digital ad in “House of Goodness” is a portal to purchase avocados. Powered by a deal with eCommerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.

State of Social Commerce Report

“Adding shopping capabilities helps [consumers on social channels] get to their next desired step easier. [We’ve] seen rapid growth in TikTok as a driver of shopper traffic and purchase intent.”Kayla Darcey, Strategic Account Manager atMikMaktellsThe Influencer Marketing Factory - Influencer Marketing Agency.

Avocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and "House of Goodness" Digital Experience for the Big Game

From the"House of Goodness"digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platformMikMak, AFM's 2022 Big Game campaign will link brand awareness and sales like never before.

Yahoo Integrates MikMak's Add-To-Cart Functionality, Providing Rich Consumer Insights For Advertisers

To offer a dynamic, personalized shopping experience, Yahoo is partnering with MikMak, a leading global e-commerce platform that accelerates growth for brands. The partnership delivers add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.

Dry January’ Is Coming, But Are Shoppers Really Shying Away?'

Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platformMikMakshows that many consumers’ resolutions don’t last very long. According to the firm’s shopping index, online traffic and add-to-cart rates for alcohol actually increased by the second week in January in 2021.

2022 Marketing Trends: Predictions from Industry Insiders

Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective. Rachel Tipograph, Founder & CEO of MikMak shares her tips.

MikMak x Nextdoor

Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.

Top Advertising Industry Trends to Watch in 2022

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager atMikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

How Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

Have A Holly Jolly Omni-Channel Holiday

As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.

Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

The Information's 411: Apple Upsets the Shopping Cart

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

Why Payment Providers are Investing in Livestream Shopping

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

The Information 50 Most Promising Startups

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

The Rise of E-commerce and Shoppable Media

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

These 20 Top Startups Are Actively Hiring

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp, and others on this list.

How a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

How Hershey’s Uses Data to Keep the Treats Flowing

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock.

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

After a Year Hiatus, Retailers are Preparing for an In-Person Halloween

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

The 2021 Worklife Awards Shortlist

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

The Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok.

Indra Nooyi on How Quality Leadership Makes Employees Better

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

How Clairol Planned a Digital Ad Campaign to Boost a Target Sale

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

Why Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

These Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

These Jobs Are Totally Remote — and They're Accepting Applications Right Now

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

These Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak.

Driving Stronger eCommerce Sales With Rachel Tipograph

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

How the Ad Industry Really Measures Success in the COVID Age

Evan Duck, Senior Manager of Customer Success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

33 Top Startup Companies Hiring Remote Workers Now

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

Entrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them.

Self-care, Finance, and Future of Work: These are the Top 50 Startups Right Now

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

LinkedIn Unveils 2021 U.S. Top Startups List

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

An Insider Shares His Wine and Spirits eCommerce Strategy Playbook

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak.

What Brands Need to Know About Social Commerce vs. eCommerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak.

Retail's Digital-First Approach to Back-to-School Marketing

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

You Made the Inc. 5000! Congratulations! Now What?

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue.Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

Inc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

Déjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

General Mills Unlocks Mobile Rewards with Back-to-School Campaign

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

Inside General Mills’ updated back-to-school marketing strategy

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busy shoppers across Facebook, Instagram and Pinterest.

‘They love the tidiness’: Brands are embracing restock videos on TikTok

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines.

MikMak Launches Global Retail Network Providing Unified View of Consumer Shopping Journey Across 1500+ Retailers

New eCommerce Insights and Enablement from Major Retailers across North America, Europe, Asia, Africa, South America, and Australia Now Available to MikMak Brand Partners

Debunking The Myth That We Must Be Superhuman For Career Success

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations. MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

The Best Business Podcasts for eCommerce Leaders

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry.

Creativity, eCommerce, & Influence

How has eCommerce transformed over time? Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building networks and relationships, identifying and solving pain points, and starting a successful eCommerce company.

AAF Announces 2021 Advertising Hall of Achievement Honorees

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

The Psychology Behind The Adoption Of Plant-Based Products

The psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

American Workers Are Afraid To Take Time Off, New Study Finds

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with health days and making sure PTO is actually used instead of piling up.

Toy Maker MGA’s Supply is Ready for Prime Day but Holidays Pose Concerns

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose ConcernsMGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

Optimizing eCommerce for New Consumer Behaviors

MikMak's Rachel Tipograph reveals how leveraging data and insights across both the digital and physical shopping experiences can drive category sales.

What Does Business Travel Look LIke in 2021?

Three business owners—and former frequent travelers—on how they plan on traveling in the future. In 2022, MikMak’s New York-based CEO Rachel Tipograph plans to open a few “hubs” nationally—spaces for employee onboarding, large meetings, and entertaining clients, but not for daily desk work.

How TikTok, Instagram and Snapchat Sell Everything from Ranch Dressing to Lip Gloss

“The place that you’re really experiencing organic commerce right now is TikTok,” Tipograph says. Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.

How Companies and Employees Can Face the Global Mental Health Crisis Together

As companies face a real mental health pandemic, there to mitigate stress and burnout and boost mental well-being and productivity. MikMak has instituted company-wide office closure to encourage employees to take care of themselves without the pressure of work in the background.

American Workers Are Afraid to Take Time Off, New Study Finds

After pandemic quarantine and isolation stress, all of us deserve time away from work. MikMak closed its NYC office in July, offering remote working indefinitely. MikMak was then able to fully cover health insurance for employees and dependents.

MikMak Ranks Among Highest-Scoring Businesses On Inc. Magazine's Annual List Of Best Workplaces for 2021

Leading eCommerce Acceleration Platform Recognized for World-Class Revenue Growth, Exceptional Product and Supportive Company Culture.

How Owned Media Will Change Beauty Brand Marketing

These days, beauty branding is more than table talkers and shelf space. Today on MarketScale TV, Stephanie Otey discusses the modern era of eCommerce content marketing with Rachel Tipograph, the Founder and CEO of MikMak, the leading platform for eCommerce acceleration for multichannel brands.

Brands Get Festive for Cinco de Mayo

Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. With MikMak, brands like Dos Equis can see the eCommerce customer journey across every major media channel.

Why Marketing Might Be Better Off Without Cookies

The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting. Rachel Tipograph, CEO of MikMak, gives input on which advertisers this impacts most.

Dos Equis Welcomes Customers Back to Bars for Cinco De Mayo

The brand uses MikMak to observe its sales to the growing segment of drinkers who now have their beer delivered by services like Drizly, Instacart, or Walmart.

Kargo Introduce Mobile Commerce Solutions Suite For Retailers

Reckitt sees 25%+ lift in purchase consideration with MikMak and Kargo partnership.

E-commerce Analytics Company Adds Former Campbell Soup Exec to Board

Analytics and e-commerce enablement company MikMak has added former Campbell's Soup executive Irene Chang Britt to its board of directors.

St. Patrick's Day: Why the 2020 and 2021 Ads Look So Similar

MikMak founder and CEO Rachel Tipgraph told Marketing Brew that "intent is high to buy alcohol" during the pandemic and around St. Paddy's day, alcohol marketers "don't need to worry about creative" right now.

Why Shoppable Ads Took Center Stage at Newsfronts

A report from the Interactive Advertising Bureau, which hosted the NewFronts, found that surveyed marketers ranked shoppable ads fourth for delivering on upper-funnel KPIs, and first on delivering lower-funnel KPIs, based on the percentage who rated the format in the highest percentile for connected TV ad formats. However, on the panel “Bringing the Store to the Screen,” MikMak Founder and CEO Rachel Tipograph said the effectiveness of shoppable ads hinges on the quality and instructiveness of the ad’s creative.

Q&A: Behind the surge in retail media with MikMak

Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an eCommerce marketing platform for multichannel brands, about retail media in the US market.

Experts Name 12 Companies That Are Likely Acquisition Targets as Online Shopping Takes Off

MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods.

How Shopping on TikTok Might Work for Luxury

As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That's despite huge differences between the two apps.

How Marketers Are Doing More With Less

COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak.

Social Commerce Report: Add-to-Cart Conversion Rates

This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.

What Big Tech’s Scrutiny Means for Luxury Advertising

Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.

Five Ways Employee Experience Changed in 2020

Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.

MikMak Launches in Europe

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.

Looking Forward: 2021 E-Commerce Tips and Tricks From the Experts

The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”

Building An E-Commerce Presence That Sells

Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.

Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.

Hershey Drove Awareness and Retail Purchase During the Halloween Shopping Season

The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.

P&G’s Native Takes on the Ultimate Vibe-killer: ‘no’

The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.

How the Pandemic is Reshaping the Food and Beverage Industry

This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.

Why E-commerce is Driving More of Unilever’s Media Spend

With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.

Social Commerce: The Basics With Rachel Tipograph

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

Profitero Arms Agencies With Its Ecommerce Data

Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.

Rachel Tipograph of MikMak: How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.

MikMak Raised $10 Million to Become an eCommerce Platform that Can Drive More Sales

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.

MikMak Secures $10M Series A To Connect Top Brands With Online Retailers

New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

E-commerce Insights Platform MikMak Raises $10M to Expand

From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.

Shiseido is Increasing Its Influencer Marketing Spending by 50% in 2019

Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.

How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales

Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.

As DTC Brands Move Into Wholesale, Analytics Platforms Follow

A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.

How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.

Pinterest Expands Social Commerce Partner Program

Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.

Podcast: Everything Is Shoppable

In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.

How This Founder Is Reinventing Shoppable Social Media Content

Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.

Take Back the Customer: Social Commerce in 201‪9‬

Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.