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MikMak The 2024 Costco eCommerce Playbook

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The 2024 Costco eCommerce Playbook

Learn how to leverage Costco’s eCommerce growth with insights on omnichannel marketing, shoppable media, and first-party data strategies for 2024.

MikMak 2024 Secrets to Growing Your Brand's Top-Line in Tough Economic Times Pillar Page eBook

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Secrets to Growing Your Brand’s Top-Line in Tough Economic Times

Learn how to grow your brand’s top-line in tough times with shoppable media, store locator technology, and a balanced marketing strategy that drives new demand.

MikMak 2024 'Tis the Season for Driving Profitability Holiday Guide 2024

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'Tis the Season for Driving Profitability

The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. To thrive, brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends in eCommerce.

MikMak 2024 Home Appliance Benchmarks and Insights Report

home appliance

eCommerce Benchmarks & Insights for Multichannel Home Appliance Brands

According to 360iResearch, the eCommerce Home Appliances Market size was estimated at USD 70.88 billion in 2023 and is expected to reach USD 79.10 billion in 2024, and is expected to grow to USD 157.51 billion by 2030. What is your brand doing to stay ahead of the trends and keep its products in shopping carts?

MikMak 2024 Toy Benchmarks and Insights Report

toys

eCommerce Benchmarks & Insights for Multichannel Toy Brands

According to Statista, the Toys & Games market worldwide is projected to generate a revenue of US$130bn in 2024. What is your brand doing to stay ahead of the trends and keep its products in shopping carts?

MikMak 2024 EU Alcohol Benchmarks and Insights Report

alcohol

European eCommerce Benchmarks & Insights for Multichannel Alcohol Brands

According to Statista, the Alcohol eCommerce market in Europe is forecasted to exceed 12 billion euros by 2028, with the UK representing the largest share. Is your brand’s marketing approach adapted to shifting trends that are currently moving the needle for Alcohol eCommerce?

MikMak x Reckitt x Profitero Webinar Inflation & Commerce Marketing

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Inflation & Commerce Marketing: How to Drive Profitable Growth

In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. How can you best adapt your global commerce marketing and media strategies during the tougher times?

MikMak x Suntory Global Spirits x Pinterest Webinar:How Alcohol Brands Grow, Commerce-First

alcohol

 |  webinar

How Alcohol Brands Grow, Commerce-First

Over the years, Alcohol has played a critical role in the ways people celebrate. Now, as Gen Z becomes of legal drinking age, and the commerce landscape has shifted, consumers’ shopping habits surrounding Alcohol have evolved.

MikMak 2024 Consumer Electronics Benchmarks and Insights Report

electronics

eCommerce Benchmarks & Insights for Multichannel Consumer Electronics Brands

According to Statista, the Consumer Electronics eCommerce market is projected to reach a staggering $1,046 billion worldwide by 2024. What is your brand doing to stay ahead of the trends and keep its products in shopping carts? 

MikMak State of Social Commerce Report Europe: 2024

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State of Social Commerce Report Europe: 2024

European social commerce revenues amounted to $26.7 billion in 2023, and are projected to grow to 48.3 billion by 2028*. How is your brand staying up-to-date with the trends and capturing the attention of shoppers on social media in Europe?

MikMak 2024 Alcohol Benchmarks and Insights Report

alcohol

eCommerce Benchmarks & Insights for Multichannel Alcohol Brands

According to Statista, the Alcohol eCommerce market is projected to reach over $51 billion by 2029. What is your brand doing to stay ahead of the trends and keep its products in shopping carts? 

MikMak 2024 Instacart Benchmarks and Insights Report

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Instacart Benchmarks & Insights Report

According to Statista, US eCommerce Grocery Sales on Instacart are projected to reach $40.54 billion this year. Given this continued growth, it is more important than ever for brands to understand how Instacart’s consumers shop. 

MikMak 2024 How to Accelerate Sales with Where-to-Buy solutions on Brand Websites Best Practices

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How to Accelerate Sales with Where-to-Buy Solutions on Brand Websites

Brand websites play a crucial role in pre-purchase research, with 56% of shoppers relying on them for product information. How effectively does your brand leverage this trend to convert potential buyers and analyze their behavior?

MikMak RFP Guide Shoppable Media and Where-to-Buy

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Shoppable Media and Where-to-Buy RFP Guide

A guide on how to prepare an RFP for choosing the ideal Shoppable Media and/or Where-to-Buy solution for your business.

MikMak 2024 Personal Care Benchmarks and Insights Report

personal care

eCommerce Benchmarks & Insights for Multichannel Personal Care Brands

According to eMarketer, eCommerce for Personal Care is projected to be the fastest-growing sector by next year, growing 17.5 percent. How is your brand optimizing its online strategy to appeal to consumers?

MikMak x Bazaarvoice Webinar Consumer Centric Commerce

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Consumer-Centric Commerce: How to Drive eCommerce Growth with the Ultimate Omnichannel Brand Experience

The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition. Join MikMak’s Sasha Reyes-Guerra, Bazaarvoice’s Adam Russack, and Diageo’s Allison Webb as they explore the entire shopping experience, and the variety of visual content and data that goes along with it. 

MikMak 2024 Grocery Benchmarks and Insights Report

food & bev

eCommerce Benchmarks & Insights for Multichannel Grocery Brands

According to eMarketer, Digital grocery sales will account for 19 percent of US eCommerce sales in 2026, becoming the largest eCommerce category. How is your brand optimizing its online strategy to appeal to consumers?

MikMak 2024 Walmart Benchmarks and Insights Report

food & bev

 |  toys

 |  personal care

Walmart Benchmarks & Insights Report

Across the MikMak Shopping Index, brands in many different categories see Walmart as a top retailer preference from shoppers. Leveraging this popular retailer as a premier option for your products, and staying close to the data, could help you win with consumers in 2024 and beyond.

MikMak Inflation and Commerce Marketing: How Brands Reduce Costs and Drive Profitability

food & bev

 |  personal care

 |  beauty

 |  alcohol

 |  electronics

 |  toys

 |  home care

 |  pet care

Inflation and Commerce Marketing Report 2024: How to Reduce Costs and Drive Profitability

In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. How well is your brand adapting its digital marketing strategies to meet the evolving consumer and market trends in 2024, to drive profitable commerce growth?

MikMak State of Social Commerce Report: 2024

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State of Social Commerce Report: 2024

Social commerce sales accounted for nearly 1.3 trillion dollars worldwide in 2023, and are projected to grow to 8.5 trillion by 2030*. How is your brand staying up-to-date with the trends and capturing the attention of shoppers on social media?

MikMak 2023 New Year New Me Europe

food & bev

 |  personal care

 |  alcohol

 |  beauty

2024 New Year, New Me: Europe

According to the MikMak Shopping Index, European shoppers are predicted to be budget-conscious in 2024. How can your brand stay at the top of their shopping list?
 
To accelerate sales and gain market share, first-party data will become ever more crucial for multichannel brands. Additionally, Retail Media is on everyone’s lips, but there are many challenges to consider.

MikMak 2023 New Year New Me Analyzing Consumer-focused shopping trends for a successful 2024

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 |  personal care

 |  alcohol

 |  beauty

2024 New Year, New Me: US

Based on data from the MikMak Shopping Index, shoppers are predicted to be budget-conscious in 2024. Additionally, there will be an emphasis on first-party data, due to data privacy changes, and the rise of retail media may present challenges to brands.

MikMak x Suzy Webinar 2023 State of the Consumer: Black Friday Recap and 2024 Predictions

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State of the Consumer: Black Friday and 2024 Spending Predictions

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending. Will brands see the boost they need this holiday spending season? Or will Black Friday/Cyber Week turn out to be more of a whisper than a bang?

MikMak 2023 YouTube eCommerce Benchmarks & Insights Report

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YouTube Benchmarks and Insights for Multichannel eCommerce Brands

Did you know, 68 percent of YouTube users say they use the platform to make purchasing decisions.? How is your brand optimizing its social commerce strategy to appeal to consumers on YouTube?

MikMak 2023 EU Food & Beverage eCommerce Benchmarks & Insights Report

food & bev

European eCommerce Benchmarks & Insights for Multichannel Food & Beverage Brands

In 2023, over 50 percent of the UK population and 25 percent of the French households purchase food and non-alcoholic drinks online. eCommerce keeps evolving in the Food & Beverage sector in Europe, influenced by shifting omnichannel consumer behavior. How is your brand making products discoverable to accelerate sales?

MikMak 2023 Toy Brands eCommerce Benchmarks & Insights Report

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eCommerce Benchmarks & Insights for Multichannel Toy Brands

According to Statista, eCommerce revenue for the Toys and Hobby industry is projected to reach $256.33 million in 2023, and grow to $385.17 million by 2027. How is your brand making products discoverable to consumers in this growing market?

MikMak 2023 Carrefour France eCommerce Benchmarks & Insights Report

food & bev

personal care

beauty

Carrefour France Benchmarks & Insights Report

Carrefour is French consumers’ second most preferred Grocery retailer in 2023. This year, Carrefour also ranks among the Top 5 retailers for Beauty and Personal Care eCommerce in France, according to MikMak Shopping Index. Would you like to know how to optimize your marketing to win more Carrefour shoppers for your brand, by using the right channels at the right time and in the best way?

MikMak 2023 eCommerce eBook What Over-the-counter Medicine Brands Need to know about Cold & Flu season

health & wellness

What Over-the-Counter Medicine Brands Need to Know This Cold & Flu Season

As households across the nation prep their medicine cabinets for the impending wave of colds and flu, Over-the-Counter Medicine brands should be taking a close look at how and where shoppers are shopping.

MikMak 2023 Home Care eCommerce Benchmarks & Insights Report

home care

eCommerce Benchmarks & Insights for Multichannel Home Care Brands

According to Statista, revenue in the Home Care market is projected to reach $68.03bn in 2023 worldwide. How is your brand making products discoverable to consumers in this growing market?

MikMak 2023 Holiday eCommerce Benchmarks & Insights Report Growing your brand during the 2023 holiday season, commerce-first

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Growing Your Brand During the 2023 Holiday Season, Commerce-First

With a backdrop of inflation, brands that continue to invest in their eCommerce strategies will withstand the test of time. The key is to have the right insights and best practices on-hand to know exactly where, how and when to spend your next dollar.

MikMak 2023 Boots UK eCommerce Benchmarks & Insights Report

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 |  personal care

Boots UK Benchmarks & Insights Report

According to the MikMak Shopping Index, Boots is the preferred retailer for Beauty and Personal Care eCommerce in the UK in 2023. Did you also know that Snapchat has emerged as the second-most popular social commerce platform for Boots shoppers?

MikMak 2023 Pet Care eCommerce Benchmarks & Insights Report

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2023 Pet Care Benchmarks and Insights

According to Insider Intelligence, nearly half of all US Pet Care product sales will be made online by 2025. How is your Pet Care brand optimizing its eCommerce strategy to appeal to consumers over competitor brands?

MikMak 2023 Beauty & Personal Care eCommerce Benchmarks & Insights Report

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 |  personal care

2023 Beauty & Personal Care Benchmarks and Insights: Europe

While the proportion of online shoppers in EU countries continues to grow, Beauty has risen to be the third most popular eCommerce category in the region. How is your brand optimizing its online strategy to appeal to Beauty & Personal Care consumers?

MikMak x Salsify Beauty Webinar 2023 Cracking the Code to Holiday eCommerce Success

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 |  beauty

Cracking the Code to Holiday eCommerce Success: Insights from the Beauty Sector

While December might feel far away, now is the perfect time to start preparing your holiday campaigns in order to maximize your holiday retail sales and stand out from the competition. In this webinar, we’ll be taking a closer look at what your brand can do to prepare for the holidays and other seasonal events, with a focus on the beauty sector.

MikMak 2023 Quick Commerce eCommerce Benchmarks & Insights Report

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2023 Quick Commerce Retailer Benchmarks & Insights Report

Quick Commerce, or Q-Commerce, retailers like Instacart, DoorDash and GoPuff are quickly gaining momentum with online shoppers. How is your brand positioning its availability with these fast and convenient retailers?

MikMak 2023 Beauty eCommerce Benchmarks & Insights Report

beauty

2023 Beauty eCommerce Benchmarks and Insights

According to eMarketer, Beauty eCommerce is predicted to reach $30.73 billion by 2026. How is your brand optimizing its online strategy to appeal to beauty consumers?

MikMak 2023 Pinterest eCommerce Benchmarks & Insights Report

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Pinterest Benchmarks & Insights Report

Did you know, Pinterest’s audience grew 7.5 percent year-over-year? That makes it the third-fastest growing social media platform worldwide, outpacing the likes of Facebook, YouTube, and Instagram.  How is your brand optimizing its social commerce strategy to appeal to consumers on Pinterest?

MikMak Global Social Commerce Trends Tips & Predictions for Alcohol Brands

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Global Social Commerce Trends, Tips, & Predictions for Alcohol Brands

In this eBook, we'll explore the nuances of social commerce in different regions and industries, as well as examine what the future holds specifically for alcohol brands.

MikMak Global Social Commerce Trends, Tips & Predictions for Multichannel Brands

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Global Social Commerce Trends, Tips, & Predictions for Multichannel Brands

In this eBook, we'll explore the nuances of social commerce in different regions and industries, as well as examine what the future holds.

MikMak 2023 Alcohol eCommerce Benchmarks & Insights Report

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2023 Alcohol eCommerce Benchmarks and Insights

According to IWSR Drinks Market Analysis, eCommerce Alcohol sales are predicted to grow by more than a third to reach $40 billion by 2026. How is your brand optimizing its online strategy to appeal to consumers?

MikMak 2023 Grocery eCommerce Benchmarks & Insights Report

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2023 Grocery eCommerce Benchmarks and Insights

According to eMarketer, Grocery eCommerce will be a $243 billion market in the US by 2025. How is your brand optimizing its online strategy to appeal to consumers?

MikMak x Salsify x ABI Alcohol Webinar How to Thrive with Social Commerce in 2023

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 |  alcohol

How to Thrive with Social Commerce in 2023

Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down soon! Join MikMak, alongside Salsify, and Anheuser-Busch InBev, as they discuss the growing importance of social commerce and the role it plays in an omnichannel commerce strategy. 

MikMak 2023 Target eCommerce Benchmarks & Insights Report

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Target Benchmarks & Insights Report

Did you know that TikTok has emerged as a top social commerce platform for Target shoppers in the last year? Or that Sunday evening is the best time to reach Target shoppers? Knowing the trends and insights specific to Target could help you win with consumers into 2023 and beyond.

MikMak State of Social Commerce Report: 2023

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State of Social Commerce Report: 2023

U.S. retail social commerce sales will surpass $53 billion in 2023, and they’re expected to grow at a double-digit clip in the next three years.* Stay in the know about social commerce so your brand can be on the right platforms at the right time to drive more sales and market share in 2023.

MikMak 2023 UK Food & Beverage eCommerce Benchmarks & Insights Report

food & bev

UK Food & Beverage Benchmarks and Insights

Did you know, According to eMarketer, Grocery eCommerce is estimated to represent 21.6 percent of total eCommerce sales by 2025. In the UK, Food & Beverage eCommerce is a growing market.

MikMak 2023 eCommerce Guide New Year, New Me: Budget Conscious shopping in 2023

personal care

 |  alcohol

 |  beauty

"New Year, New Me" Budget Conscious Shopping in 2023

In 2023, consumer spending will be smaller, more frequent, and more budget-aware. Staying close to the data can help you understand when consumers will be purchasing. Get to know the trends to win in the New Year.

MikMak 2022 Health & Wellness eCommerce Benchmarks & Insights Report

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2022 Health & Wellness Benchmarks and Insights

Social channels are responsible for 71 percent of traffic (Purchase Intent Click)s from Health & Wellness shoppers on the MikMak Platform. Knowing how Health & Wellness consumers are shopping can help your brand improve its eCommerce strategy, as well as maintain and gain market share.

MikMak 2022 Walmart eCommerce Benchmarks & Insights Report

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2022 Walmart Benchmarks & Insights Report

According to the MikMak Shopping Index, Walmart is the preferred retailer among grocery, beauty, and personal care shoppers in 2022. Leveraging this popular retailer as a premier option for your products, and knowing the trends and insights specific to it, could help you win with consumers into 2023 and beyond.

MikMak x Suzy Webinar 2022 State of the Consumer

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State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights

Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.

MikMak How to use eCommerce Data to accelerate brand growth

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How to Use eCommerce Data to Accelerate Brand Growth

eCommerce data is a leading indicator of everything happening in a brand’s business. Its strategic power is immense, yet it is too often only used tactically.

MikMak 2022 Toys and Games eCommerce Benchmarks & Insights Report

toys

2022 Toys and Games Benchmarks and Insights

Did you know that currently, over 89 percent
of all Toys & Games shoppers on the MikMak Platform began their shopping journey on Facebook and Instagram? Across all major social platforms, purchase intent rates for this category are high. What insights can your brand leverage to win consumers in this category? 

Localizing your eCommerce Strategy this Holiday Season MikMak Webinar with Nextdoor & Code3

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Localizing your eCommerce Strategy this Holiday Season

Holiday shopping starts November 1st. What is your brand doing to prepare as we approach the busiest time of year for commerce? MikMak partners with Nextdoor and Code3 to speak on the trends we have uncovered to make your brand’s holiday season an eCommerce success story.

MikMak 2022 Home Care Benchmarks & Insights Report

home care

Home Care Benchmarks & Insights

Did you know that currently, over 60 percent of all Home Care shoppers on the MikMak platform began their shopping journey on Facebook and Instagram? It is clear that social commerce will continue to be crucial throughout 2022.

MikMak How to Build Social Commerce Into Your eCommerce Marketing Strategy

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How to Build Social Commerce Into Your eCommerce Marketing Strategy

Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. This means more than ever, social commerce strategy has become vital to eCommerce marketing.

MikMak 4 Ways Parents are buying online for (and with!) their kids

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 |  electronics

 |  cpg

4 Ways Parents Are Buying Online For (And With!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases.

MikMak 2022 Giving Consumers All They Want for the Holidays

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Giving Consumers All They Want for the Holidays

With macro shifts in the economy shaping the eCommerce landscape this year, understanding your consumer is more crucial than ever before. Stay ahead of the trends to prepare your brand to win this holiday season.

MikMak Closing the Gap on Consumer Relevance Gen Z Report

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Closing the Gap on Consumer Relevance

How do Gen Z shopping habits differ from other generations? How does purchase intent change when households have children? In MikMak's new guide on "Closing the Gap on Consumer Relevance", we answer just that, and more!

MikMak 2022 Livestream Commerce eBook Beauty Personal Care

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 |  beauty

 |  cpg

Livestream Commerce

In this guide, we take a closer look at how the marketing funnel has shifted for beauty brands. We provide tips on utilizing product adjacency to drive profitability and what social commerce best practices are important for beauty brands to leverage.

MikMak 2022 Personal Care eCommerce Benchmarks & Insights Report

personal care

Personal Care Benchmarks & Insights

In this guide, we explore the growth of different social commerce channels for personal care, shifting consumer preference on where to check out, and learning about the consumers buying personal care products.
MikMak & Heineken Alcohol Webinar A lot of strategy and a little luck: Alcohol eCommerce Best Practices

alcohol

 |  webinar

Alcohol eCommerce Best Practices

Since social distancing shifted gatherings into households and eCommerce moved more shoppers toward the digital shelf, alcohol purchasing behavior and consumer expectations have changed with it.

MikMak 2022 Beauty eCommerce Benchmarks & Insights Report

beauty

Beauty Benchmarks & Insights

Where are shoppers buying their makeup? What other items are they buying along with their favorite mascaras and lip glosses? What social channels and retailers drive the most purchase intent for beauty brands? MikMak's guide, “Beauty eCommerce Benchmarks and Insights” answers all this and more.

MikMak 2022 Alcohol eCommerce Benchmarks & Insights Report

alcohol

Alcohol Benchmarks & Insights

In this guide, we explore the growth of Pinterest as a social commerce channel for alcohol, consumer preference to check out at grocery stores for alcohol purchases, and a developing love for adding whiskey as an additional item at check out.
MikMak 2022 Grocery eCommerce Benchmarks & Insights Report

food & bev

Grocery Benchmarks & Insights

In this guide, we explore Walmart as a preferred retailer for grocery, the importance in flexibility at every stage of the shopping journey, and the relationship between purchase intent and the number of children in a household.

MikMak Grocery is the new Sephora: eCommerce Beauty tips for 2022

beauty

Grocery is the New Sephora

Picture this. You're in line at the grocery store. What's in your basket? Is it just food and beverage items? Chances are when you’re visiting retailers like Target, Walmart, Albertsons, and Whole Foods, beauty and personal care products are in your cart too.

Black Friday, Cyber Monday, and the Implication for the Year Ahead

webinar

Black Friday, Cyber Monday, and the Implication for the Year Ahead

Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday.

Unlock Your Current & Future eCommerce Audiences  with Deeper Shopper Intelligence

webinar

Unlock Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence

For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow.

MikMak New Year, New Me: Categories Crossing Swimlanes in 2022

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"New Year, New Me"

eCommerce acceleration has changed the way people shop. Brands that were previously limited to playing in specific categories, events, and markets have begun crossing over to new ones. As a result, finding out which trends have emerged and what new opportunities have opened up is key to growing and protecting your market share.

MikMak Is January Really Dry?

alcohol

"Is January Really Dry?"

Is January really dry? Do men buy more alcohol than women? There are so many legacy industry trends that we take for granted. Many of these behaviors may have evolved since the acceleration of eCommerce for alcohol.

MikMak 2021 A Very Omnichannel Holiday

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A Very Omnichannel Holiday

This year’s holiday shopping will look different from years before, combining the higher consumer confidence of 2019, accelerated eCommerce adoption of 2020, and the omnichannel shopping behavior from 2021 retailer deal days. 

MikMak 2021 Personal Care eCommerce Benchmarks & Insights Report

personal care

Personal Care Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of personal care eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak 2021 Beauty eCommerce Benchmarks & Insights Report

beauty

Beauty Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of beauty eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak 2021 Grocery eCommerce Benchmarks & Insights Report

food & bev

Grocery Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of grocery eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak 2021 Alcohol eCommerce Benchmarks & Insights Report

alcohol

 |  webinar

Alcohol Benchmarks & Insights

Did you know that this year, there's strong omnichannel fulfillment preference for alcohol eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak 2021 Toys and Electronics eCommerce Benchmarks & Insights Report

toys

 |  electronics

Toys and Electronics Benchmarks & Insights

Did you know that this year, shopper preference is more defined in toys and electronics eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak 2021 Home Care eCommerce Benchmarks & Insights Report

home care

Home Care Benchmarks & Insights

Did you know that this year, 30% of shoppers choose Amazon to check out for home care? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

MikMak Webinar Optimize Your eCommerce Strategies to New Consumer Behaviors

webinar

Optimize Your eCommerce Strategies to New Consumer Behaviors

Social distancing have moved your consumers to shop online. Since then, many brands have realized how unprepared their eCommerce strategies were to reach their consumers. Listen to Rachel Tipograph, CEO and founder of MikMak, discuss best practices to help you win in this eCommerce landscape.

MikMak The Evolution of eCommerce eBook

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The Evolution of eCommerce and How to Accelerate Brand Growth

COVID-19 shifted shopping behaviors to be eCommerce first. The result? Today's eCommerce is where we expected it to be in 2030, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This free resource will help you understand the changes and develop a strategy that’s relevant for your consumers. 

MikMak The Modern Digital Marketers Guide

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The Modern Digital Marketer’s Guide to eCommerce Performance Metrics

As your role as a brand marketer continues to be redefined, you need to take a new approach to your craft. One important place to start is to begin collecting and understanding different eCommerce metrics that can be used to make smarter decisions about future campaigns. Read this guide to learn what those metrics are, why they’re important, and how you can use them to find a better way forward.

MikMak Consumer Driven Commerce eBook Deprecation of Cookies

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Consumer Driven Commerce

You’ve been hearing the buzz -- the “cookieless internet” is coming. Brands have long known the importance of understanding their consumers to provide the optimal shopping experience, and shopping data is how consumers supply brands with that information. Cookies are only one of the many ways that brands gather it. So if you’re a brand navigating this new world of consumer data to understand, engage, and serve your consumers, this is for you. 

MikMak Webinar Creative Content for the Digital Shelf with Dash Hudson

webinar

Creative Content for the Digital Shelf

Join Rachel Tipograph, founder and CEO of MikMak and Thomas Rankin, co-founder and CEO of Dash Hudson, as they share how to drive social commerce performance through the lens of real business cases.

MikMak Shopping from Home for the Holidays

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Shopping from Home for the Holidays

This year, 71% of adult shoppers plan to do more than half of their holiday shopping online. However, social distancing has accelerated demand for eCommerce and shifted the way shoppers are inspired to purchase, and how they prefer do so. Download our 2020 Holiday Guide to learn more.

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