The World's Leading Brands Choose MikMak
We’re constantly innovating, our service and support are best-in-class, and we’re deeply integrated with more retailers and ecosystem partners than anyone else.
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[MikMak] empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic, it empowers the consumer to make the choice, it turns every piece of creative into something that is shoppable, whether it be on pinterest, facebook, instagram, etc. The tech affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have.
MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking.
Make your media shoppable, plus receive great customer service" It's easy to use, set up experiences, ties into all our different media and offers great analytics solutions.
Data doesn’t lie. Whether we’re doing an influencer program or advertising campaign, I want to be able to tell the whole story to our organization about what communication is working and what’s driving people to purchase.
MikMak Customer Success Stories
Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.
Aperol UK launched with MikMak in Spring 2024 with their first campaign ‘Start with a Spritz’. It was a multi-retailer campaign across multiple channels including social, video, and email.
- 3.7x Increase in Purchase Intent Rate after optimizations
- 2x More Purchase Intent Clicks and higher Purchase Intent Rate for In-feed ads vs Reels
- 37% Share of Purchase Intent Clicks to the preferred retailer Tesco
Reckitt Infant Care transitioned to MikMak 3.0 to increase shopper traffic and conversions at all stages of the customer journey by leveraging enhanced eCommerce enablement and analytics.
Reckitt has been working with MikMak for several years and has recently migrated to the MikMak 3.0 platform.
- 31% Higher Purchase Intent Rate overall in H1 2024 compared to H2 2023
- 10.8x More Purchase Intent Clicks overall in H1 2024 compared to H2 2023
- 2x Higher Purchase Intent Rates for Consideration & Awareness campaigns
DUDE Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally
Over the last 14 years, DUDE Wipes has emerged as a top personal care brand, disrupting the market with a unique marketing approach and strong proposition.
- 1.8x Increase in Media Purchase Intent Rate
- 1.2x Increase in FB/IG Purchase Intent Rate
- 73% Decrease in Cost Per Purchase Intent Click
The VELCRO® Brand launched a back-to-school campaign leveraging updated creative and optimized toward Add-to-Cart with conversion campaign objectives to increase purchase intent and sales.
The VELCRO® Brand had been working with MikMak for about a year and was looking for a way to continue building upon their good results. They worked alongside MikMak’s best-in-class managed services to identify key areas they could improve and solutions they could leverage.
- 2.2x Increase in Purchase Intent Rate compared to the previous month
- 5.61x Increase in Total Attributable Sales after launching the BTS campaign with updated campaign objective
- 3.3x Higher Purchase Intent Rate on Facebook than category benchmark. (50% of views and 76% of PICs have come from Facebook)
Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok to connect consumers to their products during the key cold and flu season.
In an effort to better connect with consumers, Ricola wanted to run influencer marketing campaigns across top platforms like Instagram, TikTok, and Snapchat. Social media influencers’ recommendations are trusted by 61% of shoppers per Businesswire.
- 2.8x Higher Purchase Intent Rate on TikTok compared to the Health category average
- 1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over the brand average
- 55% Of consumers interacting with Ricola influencers prefer to shop at Target
