Seasonality in the New Normal: What should brands be doing now?
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This year's shopping moments will be anything but normal.
Listen to Rachel Tipograph (MikMak) and Amy Lanzi (Publicis Commerce) discuss with Steve Kinsey (GSK), Liz Mayer (The J.M. Smucker Company), and Chadi Saab (Publicis Commerce) on how brands can prepare for new consumer patterns in online shopping in this new reality.
Our speakers discuss:
Consumer behaviors that will inform business strategy in the 2nd half of 2020
The future of eCommerce, seasonality, and how to approach planning for moments like back to school and holidays
Prepping your commerce strategy by understanding the role of brand and shoppable media in driving conversions
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