Purchase Intent Rates for Toys saw peaks in May last year, and January so far this year
Purchase Intent for Toy brands peaks in the first half of the year
While it’s typical for Toy brands to see more traffic around the holiday season, last year showed that Purchase Intent Rates were actually higher in May, just before summertime.
So far this year, however, Purchase Intent Peaks were in January, with one in April as well.
Amazon is the top checkout option for Toy Brands
Top 3 Toy Checkout Options, Based on Share of Purchase Intent Clicks
A doll brand sees the highest Purchase Intent Rates, compared to other Toy products
When looking at the products currently driving the highest Purchase Intent Rates, or the likelihood that a shopper will click through to a retailer option, a popular toy doll takes the lead. While the Purchase Intent Rate does not measure product popularity, it can give brands an idea of what products people might likely add to their cart after seeing branded media.
New York sees the highest Purchase Intent Rates for Toy Shoppers in the US
Toy Shoppers are most likely to purchase on Weekday afternoons
