The Future of Marketing Measurement Is Faster Decision- Making
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Growing the World’s Leading Brands, Real-Time
MikMak, a SPINS company, helps brands move at the speed of their consumers. The platform provides real-time commerce intelligence and orchestration, empowering brands to quickly understand what is working, take immediate action, and plan and optimize for the future.
Built for the Future of Commerce
The AI commerce marketing era is here, and it demands a new playbook. Marketing isn't disappearing; consumer discovery is evolving. As AI introduces zero-click experiences, winning brands are built on real-time commerce intelligence that integrates media, retailer, and first-party data with LLMs and agentic orchestration.
To ensure brands thrive in this landscape, MikMak provides the only agile, real-time platform with end-to-end capabilities across commerce enablement, measurement, planning, optimization, and AI model integrations, allowing you to optimize every marketing dollar across your entire tech stack.
Working 24/7 to turn every interaction into an incremental sale, MikMak helps you maximize returns, even in volatile conditions, all while safeguarding your data with security built for the future of commerce.
Global Commerce Intelligence, Unmatched Scale
Built on over a decade of unmatched scale, MikMak’s market-leading intelligence now integrates the latest AI and machine learning for superior insights.
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The MikMak Platform
Built upon a proprietary AI-powered operating system, the MikMak Platform fuels both human and agent-driven omnichannel growth for the world’s leading brands, in real time.
Enable Commerce Everywhere
MikMak Commerce
Direct media and website traffic to the most profitable sale with a seamless path to checkout at any in-stock retailer from any of your paid and organic marketing channels, including social media, brand websites, search, CTV, display, and QR codes. Beyond simple "where to buy" enablement, MikMak Commerce is equipped with intelligent, AI-driven configuration technology designed for rapid deployment and limitless scale.
Plan and Optimize Future Outcomes
MikMak Aura
A unified, always-on system that instantly connects full-funnel media spend to incremental retailer sales performance. MikMak Aura provides real-time intelligence, fueled by powerful AI, to replace slow forecasts, enabling smarter business decisions and more profitable growth, instantly.
Measure the Omnichannel Outcome
MikMak Insights
Gain a complete understanding of your shopper across every channel, from AI platforms and media to brand websites and offline store locations. Evaluate cross-channel performance to drive incremental sales, unlock new opportunities for growth, and ensure your national media and retail media work in harmony to maximize profitability. Tap into deep shopper preference data to eliminate silos, optimize campaign performance, and confidently expand your entire commerce marketing strategy where it matters most.
Drive Profitability and Market Share
Drive Predictive Growth
Predict which channels and retailers will drive growth for better planning and more impactful joint business negotiations, using AI-enhanced predictive modeling to forecast future sales performance.
Optimize Product Discovery
Optimize brand websites and media for humans and AI agents, ensuring your products are easily found and purchased, no matter who or what is doing the shopping.
Outperform the Competition
Know, compare, and optimize your performance against brands in your category by channel, retailer, and more.
Maximize ROI and Data Security
Prove Incremental Sales
Measure true incrementality across every dollar spent, from national brand awareness campaigns to retail media networks, to ensure your investments complement rather than compete with each other.
Secure and Action Data
Activate one trusted, all-in-one source of data that connects insights across your team and AI tools for real-time decision making, all backed by built-in security and privacy.
Automate Resource Savings
One easy-to-use global platform automatically enables consistent reporting and fast decision-making across the entire organization, reducing manual work and streamlining global operations.
MikMak Customer Success Stories
FOOD AND BEVERAGE
Welch's Fruit Snacks Leveraged MikMak to Transform a Viral Moment into Conversion, Revived an 'Unsung Hero' Product and Created a Sustained New Sales Baseline
CPG
BIC UK Leveraged MikMak Insights to Create Stronger Audiences and Drove Improved Performance and ROAS
ALCOHOL
Aperol UK Leveraged MikMak Insights to Understand What Platforms, Ad Formats, and Creative Content Drove the Highest Purchase Intent and Optimized Their “Start With a Spritz” Campaign in Real-Time
Commerce Marketing Research and Resources
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5 Commerce Signals Leading CPG Brands Use to Plan Smarter for 2027
Read Playbook -
Commerce Marketing Benchmarks & Shopper Intent Insights
Read Now -
The Ultimate RFP Guide for Shoppable Media & Where-to-Buy Solutions
Read Guide -
Designing High-Converting Shoppable Experiences for 2026
Read Guide -
Why Monster Switched from Pear Commerce to MikMak
Read Switch Study -
How Glade Unified Fragmented Retail Media With First-Party Data
Read Case STUDY