For years, commerce media strategies have been built around a simple assumption: search captures demand. When shoppers know what they want, they search for it, click a result, and purchase. Because...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Event
The retail landscape is currently defined by a paradox: we have more data than ever, yet reaching the customer has never been more expensive or complex. From the "David and Goliath" struggle of...
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Shopper Insights
Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
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Shopper Insights
Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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omnichannel marketing
If you are a global brand leader, you have likely sat in a meeting where someone pulled up a roadmap slide labeled “Omnichannel 202x,” or presented a marketing deck promising a “seamless omnichannel...
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