Many Construction, Oil & Energy brands have traditionally leaned on dealer networks, third-party distributors, or B2B channels to move product. But there's a major opportunity hiding in plain sight: leveraging digital marketing and eCommerce solutions to meet shoppers anywhere they spend time online. Taking this step is no longer just smart for Construction, Oil, and Energy brands. It's necessary.
According to Fortune Business Insights, the global eCommerce market for industrial goods is growing rapidly. This growth signals clear demand among shoppers for digital-first buying experiences and highlights the need for strong eCommerce solutions for brands in the Construction, Oil, and Energy sectors to capture that demand.
Meanwhile, the Construction, Oil, and Energy sector is undergoing its own transformation. A recent Technavio report projects that the digital market size of the Oil and Gas industry will increase by USD 56.4 billion between 2024 and 2029, at a CAGR of 14.5 percent.
So what is holding brands back? They’re failing to meet consumers where they are: online.
By not engaging with their consumers' digital journeys, or making products easy to find and purchase, brands risk losing out to faster-moving competitors. Strategic investments in eCommerce solutions for Construction, Oil, and Energy brands, paired with performance insights and shopper data, can close that gap.
Make It Easy for Shoppers to Learn Where to Buy Your Products
According to Salsify's 2024 Consumer Research Report, 65 percent of shoppers cite "convenience" as a key factor in making an online purchase. For brands in Construction, Oil & Energy industries, it is essential to remove friction from the path to purchase.
A Where to Buy experience can be embedded into media or brand websites and typically appears as a "buy now" button or a retailer selector, offering online and in-store checkout options. Whether it is via Home Depot, Walmart, or a local distributor, giving people choice keeps them engaged and converts interest into actual sales. Using a powerful Where to Buy solution, such as MikMak Commerce, enables shoppers to choose how and where they buy.
How Construction, Oil, and Energy Can Utilize MikMak Commerce for Brand Websites
As Construction, Oil & Energy brands modernize their digital presence, their websites must work harder than ever. That means more than just showcasing products. They must drive conversions. MikMak Commerce for Brand Websites is purpose-built for this task. It enables frictionless shopping experiences through customizable templates, real-time product availability, and integration with the largest network of online and in-store retailers.
With easy implementation and deep analytics, brands gain visibility into the full shopper journey, identify which media and retailers drive the most sales, and can re-engage shoppers wherever they are. When evaluating eCommerce solutions for Construction, Oil, and Energy brands, the goal remains the same: make it easier for consumers to discover and buy your products, no matter where they start their journey.
Turn Online Traffic Into Conversions
Consumer expectations are evolving fast. More shoppers seek convenient, digital-first experiences when purchasing construction materials, energy products, or industrial solutions. That’s why brands are accelerating investment in eCommerce solutions for Construction, Oil, and Energy brands, and why yours should too.
With the right tools, these industries can build better buying experiences and drive measurable results. Schedule a demo with MikMak to learn how to activate your brand's online presence and turn traffic into sales.
