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digital eCommerce strategy

Maximize Black Friday Sales in Europe: eCommerce Insights and Digital Marketing Tips for Consumer Electronics & Home Appliance Brands

Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...

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product discovery

From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves

Bringing a new product to market is no ordinary feat, especially when that product is in a new category for your brand. As brands continue to recover from the pandemic’s supply chain disruptions,...

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brand websites

How MikMak’s Headless Commerce API Gives Brands Full Control Over eCommerce Experiences

Want more control over your brand’s eCommerce shopping experience? MikMak’s Headless Commerce API could be just what you’re looking for. With this platform addition, brands can build and design...

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grocery

Social Commerce in Europe: Attention-Grabbing Insights for Grocery Brands

Social commerce is rising quickly in Europe. According to Statista, social commerce revenue is expected to grow 68 percent in Europe by 2027.1 At the same time, a Strategy& study found online...

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where to buy

10 Secrets to Designing a Frictionless Where-to-Buy Solution on Your Brand Websites

For multichannel brands, Where-to-Buy solutions offer undeniable advantages to drive eCommerce on their websites. These solutions propel shoppers into the checkout process with the freedom to buy...

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