As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
grocery
Healthy options are more widely available at major grocery stores than they once were. And it’s easy to see why; a Research and Markets Report estimates the global health and wellness foods market...
grocery
In many households this November, families and friends will gather around the dinner table and celebrate Thanksgiving with their favorite dishes. With Thanksgiving being one of the most...
ecommerce
Amazon recently announced its second Prime Day for the year, taking place October 11th & 12th. Likewise, Target is having a Deal Days event October 6th-8th. Given that this July’s Prime Day was the...
social platforms
Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...