Your source for the best eCommerce insights for multichannel brands, presented by MikMak

MikMak Blog eComm Insights
Food and Beverage

eCommerce Marketing Insights: How to Dish Out More EU Holiday Food and Beverage Sales

As the year draws to a close, the festive season, and its many food and culinary traditions, light up holiday shopping across Europe. Everything from Christstollen in Germany to foie gras in France...

Read the Blog
Alcohol

Sip and Shop: Wine eCommerce Insights for France's 'Foires aux Vins’

The ‘Foires aux vins’ wine fairs in France are a yearly celebrated tradition promoting the nation’s rich winemaking heritage. It’s an excellent opportunity to discover France’s finest wines and...

Read the Blog
Beauty

Unwrapping Success: How Beauty Brands Leverage eCommerce opportunities in Europe for Holiday Season Marketing Magic

Time flies! It’s Summer now but the holiday season will be upon us sooner than we think. For Beauty brands, the end-of-year festive season is a crucial peak for eCommerce. 

To get ready to rock...

Read the Blog
digital marketing

How to Win Over Rugby World Cup Shoppers with Your eCommerce Marketing Plan

The fast-approaching 2023 Rugby World Cup (RWC) has historically been a massive sporting event. In the past, the event has reached up to 857 million people around the world. This year’s RWC sold...

Read the Blog
digital marketing

Sun, Sand, and Self-Care: Leveraging the Summer Season for Personal Care eCommerce in Europe

With the sun shining and vacation time in full swing for many, since many schools are out of session, the summer season often brings forth a plethora of outdoor activities. The increased exposure...

Read the Blog

Join the world's top marketers and get must-have brand and eComm insights direct to your inbox

", css: '', target: '#hs_form_target_blog_subscription_7452', formData: { cssClass: 'hs-form stacked' } });