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consumer electronics

How Samsung and Whirlpool Drive eCommerce Success Through Innovation

In today’s competitive digital landscape, Consumer Electronics and Home Appliance brands must continuously innovate and adapt to maintain their edge. On recent episodes of the BRAVE COMMERCE Podcast...

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TikTok

TikTok Ban's Impact on Advertisers: Insights from Yahoo Finance

Recently, MikMak founder and CEO Rachel Tipograph was featured on Yahoo Finance alongside Catalysts hosts Seana Smith and Madison Mills, as well as fellow guest, ROTH Capital Partners' Managing...

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digital eCommerce strategy

How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024

As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...

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digital eCommerce strategy

Maximize Black Friday Sales in Europe: eCommerce Insights and Digital Marketing Tips for Consumer Electronics & Home Appliance Brands

Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...

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product discovery

From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves

Bringing a new product to market is no ordinary feat, especially when that product is in a new category for your brand. As brands continue to recover from the pandemic’s supply chain disruptions,...

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