BRAVE COMMERCE Live

Amplifying Growth in the Era of Intelligent Commerce

Watch all the sessions from this first of its kind in-person event that took place May 21st, 2024 in NYC. Speakers from brands including Colgate, Campbell’s, Wella, Kraft Heinz, Pernod Ricard, Fortune, Nestlé and many more address how they are continuing to drive growth and engage today’s consumer in our ever more complicated world.

Commerce has undergone a remarkable evolution. And like all great evolutions, it has been marked by a series of eras.

What started in-store has moved first online and then into the palms of our hands. From the rise of social commerce to the subsequent reliance on retail media, there has only been one constant: the consumer is always the catalyst for change.

And this new consumer has become more engaged, dynamic, and digitally influenced than ever before. Once again, we’re on the precipice of a new era of intelligent commerce, needing to transcend boundaries to keep pace with their ever-changing behaviors. Is your team prepared?

Hosts' Welcome

BRAVE COMMERCE Podcast hosts, Sarah Hofstetter and Rachel Tipograph take the stage to share the latest insights from the industry and what to expect in the new Era of Intelligent Commerce.

Speakers:

Rachel Tipograph, Founder & CEO, MikMak
Sarah Hofstetter, President, Profitero

Watch Now

Get access to on-demand sessions now

Check out our sessions

Keynote: The Art of Brand Building

Hear the origin story of 4U by Tia, a haircare brand created by celebrity and entrepreneur Tia Mowry. Tia and 4U President Karima McDaniel then join our hosts in a conversation about how to build a brand from scratch and lessons they’ve learned along the way.

Speakers:

Tia Mowry, Founder & Creative Director, 4U by Tia
Karima McDaniel, President & General Manager, 4U by Tia
Rachel Tipograph, Founder & CEO, MikMak

Watch Now

Evolving with the Eras of Commerce

Shoppers and the economy are ever-changing. Therefore, brands, markets, and platforms need to understand not just the current state of commerce, but how to evolve with each new era. This panel provides the full range of perspectives needed to understand where commerce is and how to prepare for where it’s heading.

Speakers:

Veeral Shah, Chief Digital & eCommerce Officer, Nestle
Kate Hamill, Director, Head of Industry, Retail & Ecommerce, Meta
Sam Gagliardi, EVP - E-Commerce, Global Solutions, Circana
Rachel Tipograph, Founder & CEO, MikMak

Watch Now

Commerce Media: Revolutionizing Consumer Engagement

In some ways, connecting with consumers has never been easier, but it has also never been more complicated. Regardless of the channel, brands must develop authentic consumer relationships that fuel commerce. This session explores how three brands approach digital consumer engagement while sharing new ideas for media strategy.

Speakers:

Marcia Resnick, Head of eCommerce, Pernod Ricard
Kevin Shapiro, Senior Vice President, US Consumer Beauty Brands, Coty
Jessica Goon, CMO, Tate’s Bake Shop
Kayla Darcey, Global Sales Director, MikMak

Watch Now

Get Full Access