MikMak’s API-First Platform Innovations continue in 2025, solidifying MikMak’s market leader position
MikMak Insights API - Following a successful beta phase, now officially launched and available worldwide!
- The MikMak Insights API seamlessly integrates MikMak Insights intelligence data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Looker Studio.
- This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth, a level of holistic data integration, advanced customization, real-time data access, and enhanced marketing effectiveness that no other eCommerce enablement platform offers.
MikMak Headless Commerce API: Enhancements available
With the MikMak Headless Commerce API brands can build and design custom website and/or shoppable media experiences that are powered on the backend by MikMak’s best-in-class global retail network, inventory data, and sales attribution.
What’s new this quarter?
- A more seamless product information collection process for an improved user-experience
- Enhanced data access for optimized site performance
- Upgraded location data for more reliable, faster queries
MikMak’s 2025 Product Roadmap is stacked with exciting innovations we can’t wait to bring to the market. Here’s a preview of releases that are coming soon:
- Leverage Media Ad Units via MikMak Headless Commerce API
Transform your media into high-converting commerce engines, seamlessly connecting global audiences to retailers through interactive, data-driven ad experiences. - Own Data & Drive Unit Sales Powered by Exclusive AccelPay Integration
Capture first-party data to understand your customers while ensuring seamless, compliant retailer fulfillment—empowering your brand to move unit sales “cases” and build lasting loyalty. - Optimize for Profitability with Pricing Intelligence
Equips brand advertisers with actionable insights and benchmarks to optimize pricing strategies, drive profitability across retailers, and boost conversions within media channels.
MikMak and TrackStreet have announced an industry-first partnership to deliver profitability and growth for multichannel brands worldwide
Through an industry-first partnership, MikMak and TrackStreet fuse leading Commerce Enablement and Analytics with best-in-class Brand Protection. By leveraging these joint capabilities, multichannel brands worldwide can ensure every marketing dollar spent and channel operated gets connected to in-stock products, that those products are being sold by approved retail partners at the right price points and locations for unprecedented, profitable growth.
Why MikMak x TrackStreet?
- Drive Profitable Growth at Scale: Make every marketing dollar work harder by ensuring shoppable touchpoints are featured in optimal retail channels and at approved prices and locations.
- Gain Deeper Data and Insights: Optimize spend and make smarter decisions by gaining visibility into and focusing on the omnichannel touchpoints, campaigns, and audiences that deliver real results.
- Leverage Best-in-Class Support: Unlock the full potential of your investments in MikMak and TrackStreet. Our in-house experts ensure your business thrives in a competitive environment.
MikMak is the first eCommerce enablement and analytics platform to integrate directly with DoorDash
MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution.
- Activate DoorDash as a buying option in all media and brand websites, allowing convenient and agile delivery
- Gain closed-loop DoorDash sales attribution data and shopper insights
- Access DoorDash’s retail partner network of 1,000+ retailers with 84,000+ store locations in the United States, Canada, and Australia
MikMak Insights: Google Tag Manager Integration
Track events and variables on a brand website with Google Tag Manager to unlock more granular audience data and targeting.
- Track events and variables within the Brand Website with Google Tag Manager
- No callback HTML coding is required, providing an easy process that saves time
- Leverage data for more granular audience targeting to improve marketing effectiveness
MikMak Insights: Custom Report Builder Enhancements
Improve marketing effectiveness by building custom reports with all of the desired metrics, dimensions, and filters you want, directly in the MikMak Insights platform.
- Build custom reports with the desired metrics, dimensions, and filters you want directly in the MikMak Insights platform
- Increase collaboration by sharing reports within your organization
- Rearrange columns in the report via a simple drag & drop method for an enhanced user experience
NEWS: MikMak Launches Latest Platform Enhancements Including Headless Commerce API and Custom Analytics
MikMak Commerce: Custom Retailer Allocation
Apply percent allocations for how frequently retailers will appear in Retail Media experiences to drive higher conversion with intelligent, performance-based retailer redirection capabilities
- Available for MikMak Commerce for Retail Media, our one-click shopping experiences
- Strengthen retailer relationships while driving more qualified purchase intent and higher conversion rates at point of sale
- In the example to the right, 75% of the time, Walmart will appear as the retailer option.
- 75% - Walmart
- 15% - Target
- 10% - Amazon
MikMak Commerce: Platform Self-Service Upgrades
Build and deploy MikMak Commerce for Brand Website experiences within the MikMak Platform using pre-built templates for pop-up, drawer, and in-page layouts.
- Save time and money with a simplified deployment method leveraging MikMak’s in-platform self-service tools.
- A user-friendly method for creating and deploying shoppable brand websites using MikMak’s in-platform self-service tools and pre-built templates
MikMak Commerce: Compliance Controls Enhancements
Make your products more discoverable while adhering to Alcohol industry regulations
- Tied House Control - Select the number of unique retailers, by state [NEW], that should be available across experiences to support compliance with Tied House Law
- Retailer Text Display Control [NEW] - Display retailer as text instead of logo to adhere to industry regulations
- Custom Compliance Message Control [NEW] - When experiences populate limited or minimal results based on industry regulations, brands can now customize the error message shoppers receive
Ready to grow your brand, commerce-first with MikMak?
