We are excited to announce the beta launch of the new MikMak Insights API which seamlessly integrates MikMak commerce intelligence data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Looker Studio. This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth unlike any other solution in the market.
Benefits of MikMak Insights API:
- Save Time and Money - Leverage seamless connection to other brand data sources for faster time to value and holistic insights in real-time.
- Improve Marketing Effectiveness - Connect performance indicators like Purchase Intent Rate, Attributable Sales with media indicators like CPC, Share of Voice to help make stronger optimizations and inform full-funnel planning.
- Beat The Competition - Unlock powerful side-by-side competitor analysis, to craft more effective share-stealing strategies.
Full release is set for January 2025
MikMak and TrackStreet have announced an industry-first partnership to deliver profitability and growth for multichannel brands worldwide
Through an industry-first partnership, MikMak and TrackStreet fuse leading Commerce Enablement and Analytics with best-in-class Brand Protection. By leveraging these joint capabilities, multichannel brands worldwide can ensure every marketing dollar spent and channel operated gets connected to in-stock products, that those products are being sold by approved retail partners at the right price points and locations for unprecedented, profitable growth.
Why MikMak x TrackStreet?
- Drive Profitable Growth at Scale: Make every marketing dollar work harder by ensuring shoppable touchpoints are featured in optimal retail channels and at approved prices and locations.
- Gain Deeper Data and Insights: Optimize spend and make smarter decisions by gaining visibility into and focusing on the omnichannel touchpoints, campaigns, and audiences that deliver real results.
- Leverage Best-in-Class Support: Unlock the full potential of your investments in MikMak and TrackStreet. Our in-house experts ensure your business thrives in a competitive environment.
MikMak is the first eCommerce enablement and analytics platform to integrate directly with DoorDash
MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution.
- Activate DoorDash as a buying option in all media and brand websites, allowing convenient and agile delivery
- Gain closed-loop DoorDash sales attribution data and shopper insights
- Access DoorDash’s retail partner network of 1,000+ retailers with 84,000+ store locations in the United States, Canada, and Australia
MikMak Insights: Google Tag Manager Integration
Track events and variables on a brand website with Google Tag Manager to unlock more granular audience data and targeting.
- Track events and variables within the Brand Website with Google Tag Manager
- No callback HTML coding is required, providing an easy process that saves time
- Leverage data for more granular audience targeting to improve marketing effectiveness
MikMak Insights: Custom Report Builder Enhancements
Improve marketing effectiveness by building custom reports with all of the desired metrics, dimensions, and filters you want, directly in the MikMak Insights platform.
- Build custom reports with the desired metrics, dimensions, and filters you want directly in the MikMak Insights platform
- Increase collaboration by sharing reports within your organization
- Rearrange columns in the report via a simple drag & drop method for an enhanced user experience
NEWS: MikMak Launches Latest Platform Enhancements Including Headless Commerce API and Custom Analytics
MikMak Commerce: Custom Retailer Allocation
Apply percent allocations for how frequently retailers will appear in Retail Media experiences to drive higher conversion with intelligent, performance-based retailer redirection capabilities
- Available for MikMak Commerce for Retail Media, our one-click shopping experiences
- Strengthen retailer relationships while driving more qualified purchase intent and higher conversion rates at point of sale
- In the example to the right, 75% of the time, Walmart will appear as the retailer option.
- 75% - Walmart
- 15% - Target
- 10% - Amazon
MikMak Commerce: Platform Self-Service Upgrades
Build and deploy MikMak Commerce for Brand Website experiences within the MikMak Platform using pre-built templates for pop-up, drawer, and in-page layouts.
- Save time and money with a simplified deployment method leveraging MikMak’s in-platform self-service tools.
- A user-friendly method for creating and deploying shoppable brand websites using MikMak’s in-platform self-service tools and pre-built templates
MikMak Commerce: Headless Commerce API in Self-Service
MikMak’s Headless Commerce API is now completely configurable through our Platform’s Self-Service Tools helping you save time when deploying customized commerce experience powered on the back-end by MikMak- Make your products more discoverable by building, designing, and customizing your eCommerce websites and media experiences, powered on the backend by MikMak’s best-in-class global retail network, inventory data, and sales attribution.
- Gives brands that want to create custom Where to Buy experiences access to the industry's best global retail network and confidence that their consumers won’t reach an OOS or dead-end experience.
MikMak Commerce: Compliance Controls Enhancements
Make your products more discoverable while adhering to Alcohol industry regulations
- Tied House Control - Select the number of unique retailers, by state [NEW], that should be available across experiences to support compliance with Tied House Law
- Retailer Text Display Control [NEW] - Display retailer as text instead of logo to adhere to industry regulations
- Custom Compliance Message Control [NEW] - When experiences populate limited or minimal results based on industry regulations, brands can now customize the error message shoppers receive
Ready to grow your brand, commerce-first with MikMak?
