Omnichannel eCommerce for your brand website
MikMak Commerce for Brand Websites provides the easiest and most efficient implementation of omnichannel Where-to-Buy experiences, complete with customizable templates, filtering options, and a wide array of checkout options from the industry's biggest online and in-store retailer network.
MikMak partners with the world's leading brands to enable commerce everywhere their consumers shop, and measure the omnichannel outcome across 7000+ media and retailer partners worldwide.
MikMak Retailer Network
Dynamically display online and in-store retailers based on location and inventory from anywhere on your brand website.
MikMak in Action
Here are just some of the creative, innovative ways our brand partners use MikMak truly anywhere on their websites to accelerate eCommerce.
White Claw
Available omnichannel purchase options on a standalone Where-to-Buy page
Mio
Available omnichannel purchase options on a product detail page
Bertolli
Make your brand recipes shoppable
Bertolli
Make your brand recipes shoppable
Schwartz
Available omnichannel purchase options on a category page
Hasbro
Available omnichannel purchase options on a product detail page
Royal Dansk
Available omnichannel purchase options on a standalone Where-to-Buy page
Why Brands Choose MikMak for their Websites
Frictionless Omnichannel Shopping Experiences
- Does your website currently only offer direct-to-consumer purchase options? What if your shopper prefers to checkout through a specific retailer? What if they’re looking for a nearby location where they can purchase your product in-store from today? Don’t lose out on shoppers by limiting their purchase options.
- Increase conversions by providing a seamless path-to-purchase for consumers already on your website that empowers them to shop where and how they want with regionally-relevant online and in-store retailers dynamically displayed based on shopper location. MikMak offers simplified implementation of omnichannel Where-to-Buy experiences and a wide array of checkout options from the industry's biggest online and in-store retailer network
Regionally Relevant, Stock-Aware Retailers
- Are your PDPs currently leading shoppers to dead-end experiences based on a lack of inventory awareness? Don’t lose consumers to out-of-stock experiences.
- Protect your market share by displaying online and in-store retailers based on user location and inventory. Prevent consumers from switching to your competitors due to out-of-stocks using MikMak geolocation technology and configurable “backup” SKUs
Customizable Experiences
- Holding back from a Where-to-Buy integration because you’re worried about limited customizations or that it won’t match brand guidelines? Don’t worry. We’ve got you covered.
- MikMak gives you omnichannel purchase options that live across your PDPs and general Where-to-Buy pages with advanced filters, customizable templates, buttons, and container elements to ensure a polished and visually engaging customer experience. With MikMak, you can choose how to display your Where-to-Buy solution: as a pop-in window upon clicking a CTA button, on specific landing pages, integrated directly onto your PDPs (product detail pages), or a combination thereof.
Automated and Actionable Insights
- Looking to break down performance by specific page or experience or access core metrics like purchase intent? Want to know where your competitors are investing their media dollars, and how those investments are performing?
- With MikMak, your brand can drive omnichannel success by collecting first-party consumer behavior data and insights for analysis in MikMak Insights. MikMak Insights provides real-time reporting on your performance from every angle, globally, in one easy-to-use dashboard that automatically enables fast decision-making across the entire organization.
MikMak provides the easiest implementation of omnichannel Where-to-Buy experiences via our 3.0 platform, the "Squarespace of Where to Buy."
- Faster implementation leveraging pre-built templates that are easily customizable to fit your brand's look and feel - no technical knowledge required
- Enable multiple filters to quickly and easily allow shoppers the ability to filter and search through all your brand's entire product catalog
- Provide shoppers with omnichannel checkout options from the industry's biggest online and in-store retailer network.
Just Released: Latest MikMak Product Enhancements
This means that with MikMak 3.0, you could have:
Integration with DoorDash
MikMak launches first-of-its-kind integration with Doordash for brands, enhancing shopper convenience and providing closed-loop sales attribution.
Shoppable Recipes
Transform recipe content into conversion opportunities on your brand website and empower consumers to make quick purchases directly from recipe content at their preferred retailers, powered by SideChef.
MikMak Headless Commerce: API
Make your products discoverable and maintain full control of the look and feel of your where-to-buy experiences, all powered on the backend by MikMak’s best-in-class global retail network, inventory data, 3rd party data integrations, and sales attribution.
MikMak Insights: Custom Report Builder
Improve marketing effectiveness by building custom, sharable reports with all of the desired metrics, dimensions, and filters you want, directly in the MikMak Insights platform.
Self-Service for Commerce for Brand Websites
Save time and money with a simplified, less technical, deployment method leveraging MikMak’s in-platform self-service tools. Pick from our pre-built templates to easily build a Where-to-Buy experience for your website that fits your brand's look and feel in minutes.
And coming later this summer….MikMak Insights: Google Tag Manager Integration:
Track events and variables on brand websites to unlock more granular audience data and targeting.
These Brands Use MikMak to Make Their Products Discoverable and Improve Marketing Effectiveness
Hello Cake drove category-leading Purchase Intent Rates by working with MikMak to optimize campaigns for conversion
- 48.1 % Purchase Intent Rate with all current media using conversion campaign objectives
- 2.9x higher than category average Purchase Intent Rate
- 38.4% of Purchase Intent Clicks go to a custom CTA directing shoppers to Hello Cake’s Website
Biocodex increased purchase intent and gained valuable insights into their consumers’ product and retailer preferences with MikMak
- +23% Increase in Purchase Intent Clicks after integrating MikMak onto their brand website(s)
- 24% of consumers interacting with Biocodex preferred to shop at Amazon
- 90+ Products across 56 retailers, 3 brands, and 7 countries using MikMak on brand websites & media
Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries
- +126% Increase in Purchase Intent Clicks from 2022 to 2023
- +109% Increase in Purchase Intent Rate from 2022 to 2023
- 19.6% of Purchase Intent Clicks show offline purchase intent interest
Olly saves market share by enabling multi-retailer, omnichannel checkout options for products that are currently out-of-stock (OOS) through their brand.com
- $28k+ in attributed sales from OOS products on the brand’s DTC site in the first 7 months
- 15.6% Conversion rate on Purchase Intent Clicks at Target and Walmart
- 42% of consumers prefer to shop at Target
Additional Resources
Guide
How to Accelerate Sales with Where-to-Buy Solutions on Brand Websites
2024
Guide
RFP Guide
2024
Guide
2024 State of Social Commerce Report: US & EU
2024
Podcast
BRAVE COMMERCE Podcast
MikMak Founder & CEO, Rachel Tipograph and Profitero’s President, Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands.
2024
On Demand Sessions
BRAVE COMMERCE Live
Watch sessions from the May 21, 2024, NYC event featuring top brand speakers.
2024
Ready for an Upgrade? We Make Implementation Easier than Ever
Transitioning to the industry-leading platform for Where-to-Buy on your brand website and insights solutions has never been easier. Our dedicated team is here to guide you through a seamless transition and implementation process, partnering with you every step of the way to ensure your team not only succeeds but thrives.